Sales Merchandiser

PT Anugerah Pharmindo Lestari; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 55,800,000 - 89,280,000; Full time

Job summary

PT Anugerah Pharmindo Lestari is seeking a Sales Merchandiser – Consumer Health to maximize in-store visibility, availability, and sales for our Consumer Health portfolio across various channels. The role links sales strategy to retail execution, ensuring products are prominently displayed, stocked, and promoted to drive consumer engagement.

The ideal candidate will have an Associate Degree, experience in similar roles in FMCG/OTC, strong communication and negotiation skills, and the ability to

Qualifications

• Associate Degree (Diploma / D3) in Business, Marketing, Pharmacy, or related field.
• Experience as Sales Merchandiser, Retail Representative, or Sales Representative in Consumer Health/FMCG/OTC sectors is preferred.
• Excellent communication, negotiation, and interpersonal skills are essential.
• Must have a valid driver’s license (SIM C) and own a motorcycle for field work.
• Proficient with mobile sales tracking apps and digital daily reporting.

Responsibilities

• Ensure optimal product display and stock rotation (FIFO) across assigned outlets.
• Conduct regular inventory checks to minimize out-of-stocks and monitor expiry dates.
• Deploy POSM, promotional displays, and planograms per brand guidelines to boost visibility.
• Build strong relationships with store managers and staff to secure prime displays and secondary placements.
• Assist in in-store promotions, product launches, and seasonal activations to drive sales.

Skills

Communication

Negotiation

Interpersonal skills

Tech-savviness

Education

Associate Degree

Tools

Mobile sales apps

Job description

About Us

PT Anugerah Pharmindo Lestari (APL) a Zuellig Pharma company, is a leading healthcare solutions in Indonesia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, commercialization, and clinical trial support to support the growing healthcare needs in this region. The company was started forty years ago and has grown to become a billion-dollar business covering 514 cities with over 2,500 employees. Our people serve more than 60,000 direct and indirect medical facilities and work with over 50 clients, including the top 20 pharmaceutical companies in the world.

Purpose of the Role

The Sales Merchandiser – Consumer Health is responsible for maximizing the in-store visibility, availability, and sales performance of our Consumer Health product portfolio across assigned channel (such as PBF, pharmacies, drugstores, modern trade, and supermarkets). This role bridges the gap between sales strategy and retail execution, ensuring that our products are prominently displayed, fully stocked, and promoted effectively to drive consumer engagement and brand loyalty.

What You’ll Do

• Ensure excellent product display, stock rotation (FIFO - First In, First Out), and maximum shelf-space allocation for the Consumer Health portfolio in all assigned outlets.
• Conduct regular inventory checks at the outlet level to minimize out-of-stock (OOS) situations, monitor product expiry dates, and coordinate replenishment orders.
• Deploy and maintain point-of-sale materials (POSM), promotional displays, and planograms according to brand guidelines to capture consumer attention.
• Establish and nurture strong working relationships with store managers, pharmacists, and floor staff to secure prime display locations and negotiate secondary placements.
• Assist in executing in-store promotional campaigns, product launches, and seasonal activations to maximize sales volume.

Must-Have

What Will Make You Successful

• Education: Minimum of an Associate Degree (Diploma / D3) in Business, Marketing, Pharmacy, or a related field.
• Experience:
  • Proven experience as a Sales Merchandiser, Retail Representative, or Sales Representative, preferably within the Consumer Health, Fast-Moving Consumer Goods (FMCG), or OTC Pharmaceutical industries.
• Skills: Excellent communication, negotiation, and interpersonal relationship skills.
• Mobility: Must possess a valid driver’s license (SIM C) and active ownership of a motorcycle for daily field transit.
• Tech-Savviness: Comfortable utilizing mobile sales tracking apps and submitting digital daily reports.

Advantage To Have

• Good understanding of visual merchandising standards and retail shelf layouts.
• Strong self-motivation, and the ability to work independently with minimal daily supervision in the field .
• Strong analytical skills to track stock movement and identify product performance opportunities.
• Resourceful team player with a high level of integrity and a results-driven mindset

Why Join APL

• We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.
• We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.
• As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.
• Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.
• Our Total Rewards program is designed to support your overall well-being in every aspect.

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