Head of Sales - Electrification Business

PT Michael Page Internasional Indonesia; Jakarta Pusat; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

Head of Channel Sales – Electrification Business in Indonesia is sought to lead channel strategy, distributor development, and commercial growth for a multinational electrification company. You will own partner performance, market expansion, and end-to-end sales execution, coordinating with internal teams across Sales, Marketing, and Product.

Success requires a proven track record in channel sales and distributor management, strong pricing/negotiation skills, and fluency in Bahasa Indonesia and

Qualifications

• Bachelor's degree in Electrical Engineering, Mechanical Engineering, Business, Marketing, or related field.
• Proven leadership in channel sales, distributor management, or commercial management.
• Strong understanding of Indonesia's distributor and channel-partner ecosystem.
• Experience in electrification, electrical products, industrial automation, power distribution, or related sectors.
• Proven track record of channel strategies and profitable sales growth.
• Strong commercial acumen with pricing, negotiations, budgeting, forecasting, and partner performance management.

Responsibilities

• Define and implement the overall channel sales strategy, commercial priorities, and annual budget.
• Establish key targets across sales volume, pricing, product mix, profitability, and market coverage.
• Develop detailed business plans and conduct regular performance reviews against targets.
• Identify, appoint, and develop distributors and channel partners with stakeholders.
• Lead annual partner performance assessments and implement improvement plans.
• Build strategic relationships with distributors, customers, consultants, and contractors.
• Lead or support critical commercial negotiations, pricing discussions, and major proposals.
• Drive market penetration by optimizing partner coverage, engagement, and productivity.
• Coordinate channel sales and marketing initiatives, market communication, partner programs, and product training.
• Develop partner capabilities in market analysis, segmentation, demand generation, and channel management.
• Establish clear channel metrics and monitor partner performance, pipeline, and sales effectiveness.
• Monitor risks related to customers, partners, pricing, and contracts.
• Collaborate with Sales, Marketing, Product, Finance, and Operations teams.
• Lead, coach, and develop the channel sales team and foster knowledge sharing.

Skills

Channel sales

Distributor management

Commercial management

Leadership

Pricing negotiations

Budgeting

Forecasting

Partner performance

Stakeholder management

Sales leadership

Education

Bachelor's degree

Job description

Head of Sales - Electrification Business

Lead Indonesia's channel sales strategy, distributor development, and commercial growth for a leading multinational electrification and automation company. Own partner performance, market expansion, and end-to-end sales execution.

Client Details

Our client, a leading multinational company within the electrification and automation industry, is looking for a commercially driven Head of Channel Sales to lead its channel strategy and accelerate business growth in Indonesia.

This senior leadership role will be responsible for developing and executing the overall channel sales strategy, strengthening distributor and partner performance, and expanding market penetration. The successful candidate will lead commercial planning, partner development, sales execution, and cross-functional collaboration to achieve sustainable revenue growth.

Description

As a Head of Sales, your main responsibilities will include:

• Define and implement the overall channel sales strategy, commercial priorities, and annual budget.
• Establish key commercial targets across sales volume, pricing, product mix, profitability, and market coverage.
• Develop detailed business plans and ensure regular performance reviews against agreed targets.
• Identify, evaluate, appoint, and develop distributors and channel partners in collaboration with relevant stakeholders.
• Lead annual partner performance assessments and implement improvement plans where required.
• Build strategic relationships with distributors, customers, consultants, contractors, and other key decision-makers.
• Lead or support critical commercial negotiations, key agreements, pricing discussions, and major proposals.
• Drive market penetration by optimizing partner coverage, capability, engagement, and productivity.
• Coordinate channel sales and marketing initiatives, including market communication, promotional activities, partner programs, and product training.
• Develop partner capabilities in market analysis, segmentation, demand generation, commercial planning, and channel management.
• Establish clear channel metrics and monitor partner performance, pipeline quality, market development, and sales effectiveness.
• Monitor commercial and financial risks relating to customers, partners, pricing, and contractual agreements.
• Collaborate closely with Sales, Marketing, Product Management, Finance, Operations, and other internal teams.
• Lead, coach, motivate, and develop direct and indirect team members while encouraging knowledge sharing and cross-functional collaboration

Profile

A successful Head of Sales should have:

• Bachelor's degree in Electrical Engineering, Mechanical Engineering, Business, Marketing, or another relevant discipline.
• Proven leadership experience in channel sales, distributor management, or commercial management within a multinational or established B2B organization.
• Strong understanding of Indonesia's distributor and channel-partner ecosystem.
• Relevant industry exposure within electrification, electrical products, industrial automation, power distribution, building solutions, or a related technical sector.
• Demonstrated track record of developing channel strategies and delivering profitable sales growth.
• Strong commercial acumen with experience in pricing, negotiations, budgeting, forecasting, and partner performance management.
• Proven ability to identify, appoint, evaluate, and develop channel partners.
• Strong leadership capability with experience coaching and developing sales teams.
• Excellent relationship-building and stakeholder-management skills.
• Strategic and analytical, while remaining hands‑on in driving sales execution.
• Strong communication and negotiation skills in Bahasa Indonesia and English.

Job Offer

• Competitive compensation package.
• Attractive allowances and benefits.
• Opportunities for professional growth and development.