Retail Sales Manager

PT HORMEL PRONAS NUSANTARA; Jakarta Timur; On-site; IDR 300,000,000 - 720,000,000; Full time

Job summary

PT Hormel Pronas Nusantara seeks an experienced Retail Sales Manager to grow our modern trade and general trade retail business in Indonesia. You will drive sales, profitability, distribution, product availability, and on-shelf visibility for our processed-meat portfolio while collaborating with the National Sales Manager to translate strategies into effective retail execution.

You will develop retail customer relationships, strengthen distributor capabilities, secure product listings, and

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, Economics, Food Technology, or related field.
• 8+ years FMCG or food sales experience with at least 3 years managing retail channels or multi-regional distributor operations.
• Demonstrated experience managing both Modern Trade and General Trade.
• Strong experience in trading-term negotiations, product listings, distributor management, and retail execution.
• Willingness to travel regularly across Indonesia.

Responsibilities

• Develop and execute Modern Trade and General Trade plans aligned with company objectives and supply readiness.
• Translate retail business objectives into customer, territory, distributor, sales volume, and profitability targets.
• Identify priority retail formats, new customers, and geographic expansion opportunities.
• Support commercial preparation and retail execution for new product launches.
• Build and maintain relationships with retail buyers, category managers, and national and regional key accounts.
• Manage customer account plans, product listings, assortment proposals, trading terms, and promotional calendars.
• Negotiate commercial arrangements within approved budgets, pricing guidelines, and delegated authority.
• Identify and recommend suitable retail distributors and territory coverage models.
• Develop distributor sell-in and sell-out plans, outlet coverage, and distribution targets.
• Monitor on-shelf availability, pricing compliance, distribution, visibility, and promotional execution.

Skills

Retail sales leadership

FMCG experience

General Trade

Key accounts management

Negotiation

English communication

Education

Bachelor's degree in Business Administration, Marketing, Management, Economics, Food Technology

Job description

PT Hormel Pronas Nusantara is seeking an experienced and commercially driven Retail Sales Manager to develop and grow our retail business across Modern Trade and General Trade in Indonesia. This position will be responsible for achieving retail sales, profitability, distribution, product availability, and visibility targets for our processed-meat portfolio. Working closely with the National Sales Manager, the role will develop retail customer relationships, strengthen distributor capabilities, secure product listings, and translate national sales strategies into effective retail execution.

Key responsibilities

• Develop and execute Modern Trade and General Trade plans aligned with company objectives and supply readiness.
• Translate retail business objectives into customer, territory, distributor, sales volume, and profitability targets.
• Identify priority retail formats, new customers, and geographic expansion opportunities.
• Support commercial preparation and retail execution for new product launches.
• Build and maintain relationships with retail buyers, category managers, and national and regional key accounts.
• Manage customer account plans, product listings, assortment proposals, trading terms, and promotional calendars.
• Negotiate commercial arrangements within approved budgets, pricing guidelines, and delegated authority.
• Identify and recommend suitable retail distributors and territory coverage models.
• Develop distributor sell-in and sell-out plans, outlet coverage, and distribution targets.
• Monitor on-shelf availability, pricing compliance, distribution, visibility, and promotional execution.

About you

• Bachelor's degree in Business Administration, Marketing, Management, Economics, Food Technology, or a related discipline.
• Minimum 8 years of FMCG or food sales experience, including at least 3 years managing retail channels, key accounts, or multi-regional distributor operations.
• Demonstrated experience managing both Modern Trade and General Trade.
• Strong experience in trading-term negotiations, product listings, distributor management, and retail execution.
• Proven ability to grow sales, expand outlet coverage, and manage customer profitability.
• Experience in processed meat, chilled food, frozen food, or other food categories with strict shelf-life requirements will be an advantage.
• Familiarity with cold-chain distribution, inventory rotation, storage requirements, and product returns is preferred.
• Good English communication skills to support coordination with relevant stakeholders.
• Willing to undertake regular business travel throughout Indonesia.

About us

PT Hormel Pronas Nusantara (HPN) is a joint venture between Hormel Foods Corporation (USA) and Pronas (Indonesia). HPN is developing a modern food manufacturing facility in Indonesia focused on producing high-quality processed meat and ready-to-eat products for domestic and international markets.