Regional Senior CRM Associate

ShopBack Group; Jakarta Pusat; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

ShopBack Group in Indonesia seeks a senior CRM leader to define and own regional engagement and retention, aligning across markets and product teams.

You will balance big-picture strategy with hands-on execution, scaling personalized campaigns and influencing stakeholders to drive growth in a fast-paced, high-growth environment.

Qualifications

• 3-5 years of CRM/campaign management or lifecycle marketing experience.
• Experience leading CRM initiatives across multiple markets.
• Strategic mindset with ability to design data-driven campaigns.
• Proficiency in CRM platforms and marketing automation tools (Braze, Salesforce Marketing Cloud, Iterable).
• Advanced analytical skills with data interpretation and reporting.
• Excellent stakeholder management and cross-team collaboration.
• Organized and detail-oriented with multi-market focus.
• Proactive leader and self-starter in a fast-paced setting.
• Thrives in dynamic, high-growth environments.
• AI competency: using AI tools to improve workflows and productivity.

Responsibilities

• Define and own the regional CRM strategy across markets.
• Advise country marketing leads on localized lifecycle campaigns.
• Establish best practices, playbooks, and governance for CRM.
• Partner with Product, Data, and Tech to shape tooling and personalization.
• Lead regional performance reviews and translate insights for leadership.
• Champion innovation, piloting new CRM initiatives at scale.
• Build and nurture stakeholder relationships with senior teams.
• Coach and mentor junior marketers across the region.

Skills

CRM strategy

Multi-market CRM

Analytics

Stakeholder management

Leadership

Attention to detail

AI tools usage

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

You will be the driving force behind ShopBack’s engagement and retention strategy across Asia-Pacific. You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and influence teams toward delivering personalized, data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance big-picture thinking with executional excellence, influence stakeholders at all levels, and scale impact across diverse markets.

What You'll Own

• Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals.
• Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
• Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets.
• Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale.
• Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams.
• Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.
• Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams.
• Coach and mentor junior marketers, elevating CRM expertise and capability across the region.

Essentials to Succeed

• 3-5 years of relevant experience in CRM, campaign management, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
• A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
• Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
• AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully - and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.