Regional Marketing Manager, B2B

Marketing, Communications & Public Policy; Jakarta Utara; On-site; IDR 420,000,000 - 620,000,000; Full time

Job summary

Grab seeks a Marketing Lead for Grab For Business in Southeast Asia. You will own Indonesia marketing from strategy to execution, leading campaigns that drive revenue growth and engagement.

You will work closely with country teams, sales, product, PR, and external partners, and report to the Regional Marketing Lead, working onsite in Jakarta. You will shape GTM plans, develop content for the buyer funnel, and oversee regional programs while leveraging GenAI tools to enhance research, content

Qualifications

• Experience leading regional marketing programs for a tech or platform business.
• Strong ability to translate strategy into executable campaigns.
• Proven track record in growing revenue and GMV through marketing.

Responsibilities

• Indonesia Marketing Ownership: Lead end-to-end regional strategy and budget management.
• Field Marketing & Activations: Plan events, forums, and roadshows to acquire B2B clients.
• Go-to-Market & Content Strategy: Improve GTM plans and create content across funnel.
• Regional Program Leadership: Oversee regional plans aligned with OKRs and priorities.
• Cross-Functional & Tech Integration: Collaborate with PR, performance, and product marketing; apply GenAI tools.

Skills

Marketing strategy

Digital marketing

B2B marketing

Budget management

Job description

Marketing, Communications & Public Policy View all jobs

Grab For Business is Grab's enterprise platform, helping companies across the region gain greater visibility and control over spending on employee rides, mobility, and meals. The Grab For Business regional marketing team drives demand for Grab For Business across Southeast Asia.

Get to Know the Role

You will lead the development and execution of marketing strategies that fuel revenue growth, customer engagement, and brand positioning across Southeast Asia. In Indonesia, you will own marketing from strategy through to execution.

You sit at the intersection of strategy and execution - working closely with the country business team, sales leadership, product, PR, and external vendors.

As part of the regional marketing team, you will also own regional programs such as marketing partnerships.

You will report to the Regional Marketing Lead for Grab For Business, and work onsite at Grab's Jakarta office.

The Critical Tasks You Will Perform

• Indonesia Marketing Ownership: Lead end-to-end regional strategy, and budget management to lead new account acquisition and GMV targets in partnership with country leadership.
• Field Marketing & Activations: Plan and accomplish industry events, proprietary forums, and office roadshows to acquire B2B clients and expand account usage.
• Go-to-Market & Content Strategy: Improve GTM plans for new products and customer segments, creating content (case studies, solution pages) across the buyer funnel.
• Regional Program Leadership: Oversee select regional marketing plans aligned with broader business OKRs and commercial priorities.
• Cross-Functional & Tech Integration: Collaborate with PR, performance, and product marketing teams while applying GenAI tools to improve research, content production, and campaign analytics.