Regional Marketing Manager, B2B

GrabTaxi Holdings Pte. Ltd.; Jakarta Pusat; On-site; IDR 360,000,000 - 680,000,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex benefits

Parental Leave

Birthday Leave

LASA volunteering leave

Grabber Assistance Programme

Flexible hours

Job summary

GrabTaxi Holdings Pte. Ltd. is seeking a senior marketing lead in Jakarta to own regional B2B strategy and GTM execution across Southeast Asia. You will partner with country teams, sales, product, and external vendors to drive revenue and GMV growth.

You will lead regional programs, manage budgets, and leverage GenAI tools to improve research, content production, and campaign analytics, reporting to the Regional Marketing Lead.

Qualifications

• 7+ years in B2B marketing with demand gen and end-to-end program ownership.
• Ability to analyze metrics and build business cases.
• Experience crafting B2B narratives, campaign messaging, and sales assets.
• Experience managing agencies, KPIs, budgets, and timelines.
• Fluency in English (verbal and written).
• Hands-on with AI tools to improve workflows and experimentation.
• Background marketing SaaS or enterprise tech solutions to business clients.

Responsibilities

• Lead end-to-end regional strategy and budget to drive new account acquisition.
• Plan events, forums, and roadshows to acquire B2B clients.
• Improve GTM plans and create case studies and solution pages.
• Oversee regional marketing plans aligned with OKRs.
• Collaborate with PR, performance, and product marketing; apply GenAI to analytics.

Skills

B2B Marketing

Demand Generation

Campaign Management

ROI Analysis

English Fluency

AI Tools

SaaS/ Enterprise Tech

Tools

Marketing Automation

CRM

Content Management

GenAI Tools

Job description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Grab For Business is Grab's enterprise platform, helping companies across the region gain greater visibility and control over spending on employee rides, mobility, and meals. The Grab For Business regional marketing team drives demand for Grab For Business across Southeast Asia.

Get to Know the Role

You will lead the development and execution of marketing strategies that fuel revenue growth, customer engagement, and brand positioning across Southeast Asia. In Indonesia, you will own marketing from strategy through to execution.

You sit at the intersection of strategy and execution - working closely with the country business team, sales leadership, product, PR, and external vendors.

As part of the regional marketing team, you will also own regional programs such as marketing partnerships.

You will report to the Regional Marketing Lead for Grab For Business, and work onsite at Grab's Jakarta office.

The Critical Tasks You Will Perform

• Indonesia Marketing Ownership: Lead end-to-end regional strategy, and budget management to lead new account acquisition and GMV targets in partnership with country leadership.
• Field Marketing & Activations: Plan and accomplish industry events, proprietary forums, and office roadshows to acquire B2B clients and expand account usage.
• Go-to-Market & Content Strategy: Improve GTM plans for new products and customer segments, creating content (case studies, solution pages) across the buyer funnel.
• Regional Program Leadership: Oversee select regional marketing plans aligned with broader business OKRs and commercial priorities.
• Cross-Functional & Tech Integration: Collaborate with PR, performance, and product marketing teams while applying GenAI tools to improve research, content production, and campaign analytics.

What Essential Skills You Will Need

Qualifications

• 7+ Years B2B Marketing Experience in demand generation, integrated campaigns, and end-to-end program ownership from strategy to ROI measurement.
• Comfortable analyzing metrics to build business cases and validate recommendations.
• Experience with crafting high-impact B2B narratives, campaign messaging, and sales assets.
• Experience managing agencies and vendors, setting KPIs, enforcing budgets, and managing timelines.
• Fluency in English both verbal and written
• Hands-on experience using AI tools and latest technologies to improve workflows and campaign experimentation.
• Background marketing SaaS or enterprise tech solutions to business clients.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.