City Marketing Execution Associate

PT Solusi Transportasi Indonesia; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 120,000,000 - 240,000,000; Full time

Benefits offered by this job

Life insurance

Medical insurance

GrabFlex

Parental leave

Birthday leave

LASA volunteering

Grabber assistance

Job summary

Grab is seeking a Marketing Associate based in Medan to translate strategy into execution, designing campaigns and content for local markets. You will partner with internal teams and external partners to ensure a compelling Grab presence in the city.

You will monitor campaign performance, conduct competitor analysis, and deliver weekly reports to the Marketing lead, helping to optimize spend and impact. The role requires a marketing degree and strong project management and analytical skills.

Qualifications

• Bachelor's degree in business administration, marketing, or related field.
• 2+ years marketing experience with campaign strategy and execution.
• Strong project management to coordinate campaigns with creative, PR and social media.
• Ability to analyze campaign performance and provide data-driven insights.
• Detail-oriented to ensure content accuracy and timely reporting.
• Experience creating briefs and launching new campaigns.
• Enjoy brainstorming and turning ideas into campaigns.

Responsibilities

• Manage end-to-end campaign execution and oversee performance.
• Collaborate to identify business opportunities and develop ideas.
• Work with creative and social teams to design promotional materials.
• Coordinate with external parties.
• Provide insights around campaigns and content.
• Create weekly performance reports and next steps for Marketing lead.

Skills

Marketing experience

Project management

Campaign analytics

Content creation

Creative briefs

Brainstorming

Education

Bachelor's degree

Tools

Analytics tools

Job description

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. Purpose gives us joy and habits build excellence in Grab. Meanwhile, we harness the power of Technology and AI to deliver our mission. Our mission is to lead Southeast Asia forward by economically empowering everyone. We do this with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

Get to Know the Role

We are looking for a Marketing Associate to translate strategy into execution planning. You will design marketing campaigns, branding, marketing offline and online activity, then monitoring its efficiency. You will work with several partners to ensure good Grab presence in city-level and competitor analysis. You will be onsite and based in Medan. You will be reporting to the manager.

The Critical Tasks You Will Perform

• Manage end-to-end campaign execution and oversee campaign performance.
• Collaborate with teams to identify business opportunities, develop marketing ideas, and create impactful marketing solutions.
• Work with creative and social media teams to design the compelling promotional materials and content
• Work with external parties
• Provide insights around campaigns and content
• Create weekly report of performance, campaign evaluation and next action item and report it to Marketing lead

Qualifications

What Essential Skills You Will Need

• Bachelor's degree in business administration, marketing, communication or another related field
• 2+ years of working experience in Marketing, with experience implementing marketing strategies and marketing campaigns
• Excellent in project management skill to manage campaign timelines and coordinate with teams and working with supporting functions like creative, PR, and social media.
• Understand how to analyze campaign performance and provide data-driven insights using performance marketing tools
• Have an eye for details to maintain accuracy in content, timelines, and reports
• Create creative briefs and new campaign initiative
• Enjoy brainstorming, coming up with creative ideas, seeing it come to life and learning from it.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Our FlexWork arrangements, such as differentiated hours, make balancing personal commitments and life's demands easier.

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.