Regional Field Marketing Lead – West & Central Java

Indodana; Kota Bandung; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Indodana (PT Artha Dana Teknologi) is seeking a regional Field Marketing professional to drive asset performance, cost efficiency, and local trust across four core areas from Bandung, Indonesia. You will map high-traffic sites, localize creative materials, and audit to eliminate ghost sites.

Responsibilities include building regional journalist networks, distributing localized PR to boost organic SEO, sourcing and managing vendors, and securing premier in-store placements with local merchants.

Qualifications

• Bachelor’s degree in Communications, Marketing, PR, Business Management, or related field.
• Minimum 3-4 years of experience in Area/Field Marketing, Trade Marketing, PR/Media Relations, or Media Agency roles.
• Prior experience in fast-paced industries such as Financial Services/Fintech, FMCG, or Telecommunications is highly preferred.

Responsibilities

• OOH Management: Map high-traffic sites directly with local vendors, localize creative materials, and audit to eliminate non-performing ghost sites.
• Media & PR: Build regional journalist networks, distribute localized PR to boost organic SEO, and lead face-to-face media visits to build brand credibility.
• Vendor Management: Source, negotiate, and manage printing and event vendors for optimal pricing and quality.
• POP & In-Store Placement: Secure premier in-store asset placements, maintain minimum stock levels, and track contract renewals.

Education

Bachelor’s Degree in Communications, Marketing, Public Relations, Business Management, or a related field

Job description

Indodana (PT Artha Dana Teknologi) is seeking a regional Field Marketing professional to drive asset performance, cost efficiency, and local trust across four core areas from Bandung, Indonesia. You will map high-traffic sites, localize creative materials, and audit to eliminate ghost sites.

Responsibilities include building regional journalist networks, distributing localized PR to boost organic SEO, sourcing and managing vendors, and securing premier in-store placements with local merchants.