Regional Field Marketing Lead – SEA

Centric Software; Jakarta Pusat; Hybrid; IDR 1,628,959,000 - 2,352,941,000; Full time

Job summary

Centric Software is seeking a Field Marketing Manager for Southeast Asia to lead regional field marketing initiatives, aligning with sales priorities and revenue goals. You will work with SEA Sales and the APAC Marketing team to translate regional priorities into local programs that drive pipeline and customer engagement.

The role requires 5–8 years in B2B marketing, experience in SaaS and enterprise software, and strong collaboration across Sales, Marketing, customers, and partners in a

Qualifications

• 5–8 years of relevant B2B marketing experience.
• Experience in field marketing, regional marketing, demand generation, integrated marketing.
• Experience in SaaS, enterprise software, retail technology, commerce technology, or related B2B sectors.
• Proven ability to independently manage multiple campaigns, stakeholders, timelines, and budgets.
• Experience partnering with Sales teams and working in a target-driven environment.

Responsibilities

• Own and execute the Southeast Asia field marketing plan in alignment with regional priorities and revenue targets.
• Collaborate with Sales leadership to identify target accounts and opportunities for pipeline growth.
• Coordinate marketing activities across strategic and focus accounts, campaigns, events, and programs.
• Adapt global/APAC campaigns for local markets with appropriate messaging and channels.
• Track performance, optimize campaigns, and report ROI and pipeline contribution.

Skills

Field marketing

B2B marketing

Demand generation

SaaS marketing

Sales alignment

Tools

Salesforce

Job description

Centric Software is seeking a Field Marketing Manager for Southeast Asia to lead regional field marketing initiatives, aligning with sales priorities and revenue goals. You will work with SEA Sales and the APAC Marketing team to translate regional priorities into local programs that drive pipeline and customer engagement.

The role requires 5–8 years in B2B marketing, experience in SaaS and enterprise software, and strong collaboration across Sales, Marketing, customers, and partners in a