RB&E Marketing Manager

Mandarin Oriental Hotel Group Limited; Bangkok; On-site; IDR 480,513,000 - 800,854,000; Full time

Benefits offered by this job

Learning & Development

MOstay complimentary nights

Wellness programmes

Retirement plans

Medical benefits and insurance

Hotel Gym

Job summary

Mandarin Oriental Hotel Group Limited in Bangkok seeks an RB&E Marketing Manager to build awareness and demand for the hotel’s restaurants, bars and experiences. You will craft campaigns, content and partnerships that drive bookings and revenue, working with Hotel Marketing and Operations to align priorities.

You will lead digital, CRM, and content initiatives, manage budgets, and partner with creative agencies to showcase signature experiences while ensuring measurable results and market

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 5 years marketing experience in luxury hospitality or premium brands.
• Strong knowledge of digital marketing, social media and CRM.
• Experience delivering integrated campaigns and partnerships.

Responsibilities

• Develop annual and quarterly RB&E marketing plans aligned with priorities.
• Plan and execute integrated campaigns, events, activations and partnerships.
• Coordinate with RB&E Operations and Hotel Marketing teams for calendars.
• Oversee social media, digital marketing, CRM campaigns and content.
• Create engaging content highlighting culinary talent, experiences and stories.
• Manage creative assets, photography and video with teams and partners.
• Manage marketing budgets and monitor ROI.
• Track performance across awareness, bookings and revenue.
• Monitor market trends to identify new commercial opportunities.
• Collaborate with restaurant, bar, culinary and marketing teams on projects.

Skills

Marketing strategy

Digital marketing

CRM campaigns

Content creation

Brand storytelling

Campaign planning

Budget management

Partnerships

Events management

Social media

Stakeholder mgmt

English fluency

Education

Bachelor's degree in Marketing, Business Admin, Communications

Job description

About the Job

As Restaurants, Bars & Experiences (RB&E) Marketing Manager, you will build awareness, relevance and demand for the hotel’s restaurants, bars and experiences. Working closely with RB&E Operations and the Hotel Marketing team, you will develop commercially focused campaigns, compelling content, partnerships, events and digital initiatives that strengthen each outlet’s positioning, attract more guests and drive revenue.

Key Responsibilities

• Develop annual and quarterly marketing plans aligned with business priorities, key trading periods and revenue targets.
• Plan and execute integrated campaigns, promotions, events, activations, partnerships and seasonal initiatives.
• Serve as the key link between RB&E Operations and the Hotel Marketing team, ensuring aligned priorities and campaign calendars.
• Oversee social media, digital marketing, CRM campaigns and online content across relevant platforms.
• Create engaging content that showcases culinary and beverage talent, signature experiences, collaborations and destination stories.
• Coordinate photography, video, marketing collateral and other creative assets with internal teams, agencies and partners.
• Manage marketing budgets and monitor return on investment.
• Track campaign performance across awareness, engagement, bookings, visitation, guest acquisition and revenue.
• Monitor market trends, customer preferences and competitor activity to identify new commercial opportunities.
• Collaborate with restaurant, bar, culinary, commercial and marketing teams to deliver projects effectively and on time.

AsRB&E Marketing Manager, We Expect You to Have

• A bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• At least five years of relevant marketing experience, preferably within luxury hospitality, restaurants, lifestyle, entertainment or premium consumer brands.
• Strong knowledge of digital marketing, social media, CRM, content creation and brand storytelling.
• Proven experience delivering integrated campaigns, events, partnerships and promotions that generate measurable results.
• A strong commercial mindset, with the ability to connect marketing activity to visitation, engagement and business performance.
• Strong written and verbal communication skills, with excellent attention to detail.
• An analytical mindset and the ability to interpret campaign results and market insights.
• Creativity, initiative and strong organisational and project-management skills.
• Experience managing agencies, creative partners, content production and marketing budgets.
• An understanding of restaurant and bar audiences, consumer behaviour and local market dynamics.
• The ability to manage multiple priorities in a fast-paced environment.
• Strong interpersonal and stakeholder-management skills.
• A good command of English; additional language skills would be an advantage.
• Professionalism, adaptability and a genuine passion for hospitality, storytelling and memorable guest experiences.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
• Medical Benefits and Group Insurance
• Hotel Gym