Public Relations Officer

BINUS Group; Jakarta Pusat; On-site; IDR 120,000,000 - 210,000,000; Full time

Job summary

BINUS Group is seeking a seasoned Public Relations professional to lead strategy, media relations, and executive communications in Jakarta. You will craft and execute campaigns that strengthen brand identity and public image for the institution.

This role requires planning PR events, managing multi-channel content, and building strong relationships with stakeholders and media partners to enhance visibility and trust at local and national levels.

Qualifications

• Bachelor's degree in PR, communications, marketing, journalism, or related field.
• 2-3 years of experience in PR, corporate communications, or media relations.
• Strong written and verbal English and Bahasa Indonesia.
• Experience in media relations, press releases, and PR activities/events.
• Excellent interpersonal and stakeholder management skills.

Responsibilities

• Develop and execute PR strategies to strengthen brand and image locally and nationally.
• Manage media relations, press releases, publicity materials, and multi-channel communications.
• Plan and oversee PR events and activities, including conferences, exhibitions, and Rector-related events.
• Create engaging content across social media and other platforms to boost visibility.
• Build relationships with stakeholders and support executive communications through speechwriting and strategy.

Skills

Public relations

Media relations

Strategic communications

Event planning

Stakeholder management

Education

Bachelor's Degree in Public Relations, Communications, Marketing, Journalism, or related field

Job description

• Develop and execute PR strategies and campaigns across local and national levels to strengthen brand awareness and corporate image.
• Manage media relations and external communications, including press releases, news feeding, publicity materials, media interviews, and multi-channel communications.
• Plan and oversee PR events and activities, including press conferences, exhibitions, open days, media visits, on/off-air activities, and Rector-related events.
• Create and manage engaging content across social media and other media platforms to increase the institution’s visibility, publicity, and positive brand perception.
• Build and maintain relationships with key stakeholders and media, while supporting executive communications through speechwriting, media strategy, and other communication initiatives.

Responsibilities

• Develop and execute PR strategies and campaigns across local and national levels to strengthen brand awareness and corporate image.
• Manage media relations and external communications, including press releases, news feeding, publicity materials, media interviews, and multi-channel communications.
• Plan and oversee PR events and activities, including press conferences, exhibitions, open days, media visits, on/off-air activities, and Rector-related events.
• Create and manage engaging content across social media and other media platforms to increase the institution’s visibility, publicity, and positive brand perception.
• Build and maintain relationships with key stakeholders and media, while supporting executive communications through speechwriting, media strategy, and other communication initiatives.

Requirements

• Bachelor's Degree (S1) in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum 2-3 years of experience in Public Relations, Corporate Communications, Media Relations, or a related role.
• Strong written and verbal communication skills in both Bahasa Indonesia and English.
• Experienced in media relations, press releases, corporate communications, and PR activities/events.
• Strong interpersonal, networking, and stakeholder management skills, with the ability to build relationships with media, external partners, and internal stakeholders.