Property Digital Marketing Communication

PT Kebayoran Parama Propertindo; Jakarta Selatan; On-site; IDR 167,400,000 - 234,360,000; Full time

Job summary

PT Kebayoran Parama Propertindo is seeking a Property Digital Marketing Communication specialist to drive online visibility for project sites in Jakarta Selatan.

You will plan and produce visual content, manage social channels, run paid campaigns across Meta Ads, Google Ads, and TikTok, and track performance to optimize results. Fresh graduates welcome; marketing-related degree preferred.

Qualifications

• Minimum diploma or bachelor degree in marketing, communications, or related fields.
• Strong copywriting and communication skills with creative flair.
• Ability to multitask and meet tight deadlines.
• Fresh graduates welcome.

Responsibilities

• Visual Content Creation: plan, script, shoot, and edit engaging video/photo content for site progress and home tours (TikTok, IG, YouTube).
• Social Media Management: maintain content calendar, write property descriptions, engage followers to build a community.
• Paid Lead Generation: run, monitor, optimize paid campaigns across Meta/Google/TikTok to attract buyers.
• Performance Tracking: analyze reach, engagement, ad spend, and cost-per-lead to improve results.

Skills

Copywriting

Communication

Time management

Creativity

Education

Diploma or Bachelor's Degree in Marketing/Communications/Creative Design

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Property Digital Marketing Communication

Minimum Diploma (D3) or Bachelor's Degree (S1) in Marketing, Communications, Creative Design, or related fields

Deep understanding of Meta Ads Manager (Facebook/Instagram ads targeting local property buyers)

Comfortable working multitask and under tight deadlines

Possesses creativity, proactivity, strong copywriting and communication skills

Preferably with experience in the property industry

Fresh graduate are welcome

Tasks & responsibilities

Visual Content Creation: Plan, script, shoot, and edit highly engaging video and photo content showcasing site progress, show units, and home tours (TikTok, Instagram, YouTube).

Social Media Management: Maintain a consistent content calendar, write compelling property descriptions (copywriting), and engage with followers to build a community.

Paid Lead Generation: Run, monitor, and optimize paid ad campaigns (Meta Ads, Google Ads, TikTok Ads) specifically designed to capture potential property buyers.

Performance Tracking: Analyze weekly and monthly metrics (reach, engagement, ad spend, and cost-per-lead) to continuously improve campaign results.