Programmatic Specialist

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 167,400,000 - 256,680,000; Full time

Job summary

Publicis Groupe Indonesia is seeking a Programmatic Specialist to turn audience and campaign data into smarter media decisions and stronger results. You will manage end-to-end programmatic campaigns, monitor budgets and bidding, and optimize performance based on data and KPIs.

Collaboration with internal teams and external partners is essential to succeed in this role. The ideal candidate has 2–3+ years of experience in programmatic media, understands DSPs, and communicates effectively with

Qualifications

• 2–3+ years of experience in programmatic media, digital advertising, performance marketing, or a similar role.
• Experience working with DSPs/programmatic platforms.
• Solid understanding of digital media buying, targeting, optimization, and campaign measurement.
• Strong analytical skills and confidence working with data.
• Proactive mindset and strong attention to detail.
• Good communication and stakeholder management skills.

Responsibilities

• Manage end-to-end programmatic campaigns, from setup and targeting to optimization and reporting.
• Monitor budgets, pacing, bidding, and campaign performance.
• Optimize campaigns based on data and key performance indicators.
• Develop actionable insights and recommendations to improve campaign effectiveness.
• Collaborate with internal stakeholders, media partners, and vendors.
• Keep up with the latest developments in programmatic media, ad tech, and digital advertising.

Skills

Programmatic media

Data analysis

Campaign optimization

Stakeholder management

Communication

Tools

DSPs / programmatic platforms

Job description

Are you passionate about programmatic advertising, data, and performance optimization?

We’re looking for a Programmatic Specialist who can turn audience and campaign data into smarter media decisions and stronger results.

In this role, you’ll:

• Manage end-to-end programmatic campaigns, from setup and targeting to optimization and reporting.
• Monitor budgets, pacing, bidding, and campaign performance.
• Optimize campaigns based on data and key performance indicators.
• Develop actionable insights and recommendations to improve campaign effectiveness.
• Collaborate with internal stakeholders, media partners, and vendors.
• Keep up with the latest developments in programmatic media, ad tech, and digital advertising.

You might be the right fit if you have:

• 2–3+ years of experience in programmatic media, digital advertising, performance marketing, or a similar role.
• Experience working with DSPs/programmatic platforms.
• A solid understanding of digital media buying, targeting, optimization, and campaign measurement.
• Strong analytical skills and confidence working with data.
• A proactive mindset and strong attention to detail.
• Good communication and stakeholder management skills.