Product UX Writer — Conversion‑Driven Copy

Fuse; Indonesia; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Fuse is seeking a UX Writer to craft clear, engaging, and conversion-driven product copy across our website and platform. You will shape messaging that guides users from discovery to action, improving experience and driving revenue.

Collaborating with Product, Growth, Design, and Data teams, you will optimize messaging across the user journey, from onboarding to checkout, while maintaining a consistent tone of voice and guidelines.

Qualifications

• 1–3 years of UX writing or product copy experience in a digital product environment.
• Strong portfolio with product microcopy and conversion-focused messaging.
• Experience writing for product interfaces, onboarding flows, or chat interactions.

Responsibilities

• Write and optimize product microcopy across the website, including CTAs, onboarding flows, forms, error messages, and checkout experiences.
• Create conversion‑focused messaging for in‑product promotions, notifications, and campaign messages.
• Develop and test multiple copy variations to improve user engagement and conversion rates.
• Collaborate with Product Managers, Designers, and Engineers to ensure copy supports the overall product experience.
• Work with Growth and Data teams to analyze performance metrics and continuously optimize messaging.
• Maintain consistent tone of voice and product messaging guidelines across all user touchpoints.
• Support experimentation initiatives (A/B testing) to identify messaging that improves key business metrics.

Skills

UX writing

Product copywriting

Conversion-focused messaging

Cross-functional collaboration

A/B testing

Job description

Fuse is seeking a UX Writer to craft clear, engaging, and conversion-driven product copy across our website and platform. You will shape messaging that guides users from discovery to action, improving experience and driving revenue.

Collaborating with Product, Growth, Design, and Data teams, you will optimize messaging across the user journey, from onboarding to checkout, while maintaining a consistent tone of voice and guidelines.