Product Marketing Specialist

Allvacon; Jakarta Selatan; On-site; IDR 167,400,000 - 312,480,000; Full time

Job summary

Allvacon seeks a product marketing professional to shape messaging for priority orthopedic products in Indonesia. You will translate complex clinical information into clear commercial messages and prepare go-to-market briefs for launches and campaigns.

You will craft product stories, user narratives, differentiators, and competitive messaging while collaborating with Product and Commercial Strategy teams to ensure alignment with evidence.

Qualifications

• Bachelor degree is required.
• 2-5 years of experience in product marketing or healthcare marketing.
• Strong writing, storytelling, and messaging capability.
• Ability to translate technical information into clear messages.
• Knowledge of segmentation, targeting, positioning and GTM thinking.
• Experience in medical device, healthcare, pharma, or technical B2B product marketing is a strong plus.
• Fluency in Bahasa Indonesia and English.

Responsibilities

• Develop product positioning and value proposition for priority orthopedic products.
• Translate technical product information and clinical logic into clear commercial messaging.
• Prepare GTM messaging briefs for new product launches and priority product campaigns.
• Build product story, target-user narrative, use-case narrative, differentiator messaging, and competitor messaging.
• Support Product Commercial Sheet content with indication, target user, key message, product value, and use-case narrative.
• Collaborate with Product / Clinical Content team to ensure messaging aligns with technical dossier and available evidence.
• Provide messaging input for Sales Enablement materials while RM tools/training/certification remain with Sales Enablement.
• Support Commercial Strategy Lead in launch communication and campaign messaging.

Skills

Strong writing & storytelling

Messaging ability

Bilingual English & Bahasa Indonesia

Segmentation & GTM understanding

Cross-functional collaboration

Education

Bachelor degree in Marketing, Business, Communication, Pharmacy, Biomedical Science, Medical-related field, or related discipline

Job description

Responsibilities

• Develop product positioning and value proposition for priority orthopedic products.
• Translate technical product information and clinical logic into clear commercial messaging.
• Prepare GTM messaging briefs for new product launches and priority product campaigns.
• Build product story, target-user narrative, use-case narrative, differentiator messaging, and competitor messaging.
• Support Product Commercial Sheet content by contributing indication, target user, key message, product value, and use-case narrative.
• Collaborate with Product / Clinical Content team to ensure messaging is aligned with technical dossier and available evidence.
• Provide messaging input for Sales Enablement materials, while Sales Enablement remains the owner of RM tools, training kits, objection scripts, and certification process.
• Support Commercial Strategy Lead in launch communication and campaign messaging.

Qualifications

• Bachelor degree in Marketing, Business, Communication, Pharmacy, Biomedical Science, Medical-related field, or related discipline.
• 2-5 years of experience in product marketing, healthcare marketing, medical device, pharma, B2B marketing, brand/product communication, or related fields.
• Strong writing, storytelling, presentation, and messaging capability.
• Able to translate technical information into simple, credible, and commercially useful messages.
• Understands basic segmentation, targeting, positioning, and go-to-market thinking.
• Experience in medical device, healthcare, pharma, orthopedic, or technical B2B product marketing is a strong plus.
• Not a pure designer-only or social-media-only profile; this role requires commercial thinking and product messaging capability.
• Comfortable working with Product, Commercial Strategy, Sales Enablement, KOL/Event, and Sales teams. - Good communication skills in Bahasa Indonesia and English.

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