Product & Content Marketing Specialist / Manager

Intellect; Indonesia; On-site; IDR 1,057,455,000 - 2,114,910,000; Full time

Benefits offered by this job

Global exposure

Generous leave policy

Birthday/mental health days

Development budget

Job summary

Intellect is a global leader in mental health benefits, seeking a product and content marketer to sharpen our market messaging and content strategy. You will own positioning, messaging, and go-to-market plans for our digital products, care services, and enterprise solutions.

You’ll personally craft sales decks, customer stories, white papers and thought leadership, aligning clinical research with credible narratives to boost brand and engagement across markets.

Qualifications

• Shaping positioning, messaging or go-to-market using buyer insight and rationale behind decisions.
• Hand-on writer/editor with ability to translate complex products into persuasive content and provide work samples.
• Commercially minded, linking content to buying decisions, sales effectiveness and customer value.
• Independent owner who can identify gaps, set priorities and deliver without prescriptive steps.
• Comfortable with CMS publication, SEO basics, and using data to improve performance; curious about AI search opportunities.
• Experience in customer marketing and lifecycle communications using CRM/email tools.

Responsibilities

• Build buyer and competitive insight through conversations, feedback and won/lost reviews.
• Own positioning, differentiation and value propositions for priority solutions.
• Lead marketing planning for priority launches, define audiences and messaging; enable sales readiness.
• Create sales materials, customer stories, case studies and campaign content.
• Translate research findings and clinical insights into credible evidence for buyers.
• Keep materials current and easy to use; measure adoption and impact.
• Own website content and routine CMS updates; improve on-page SEO and AI visibility.
• Develop editorial calendar for organic social and brand communications.
• Coordinate PR, press materials and thought leadership with clinical input.

Skills

Product marketing judgement

Excellent writer & editor

Commercially minded

Independent ownership

CMS publishing & SEO

CRM & email tools

Collaboration with cross-functional

Organised & collaborative

Motivated by mission

Tools

CMS

SEO fundamentals

CRM tools

AI search optimisation

Job description

Intellect is a global leader in mental health benefits, trusted by the world's most forward-thinking employers, insurers, and governments to deliver care that is local, personalised, and effective at scale. Today, we serve over 4 million people across 100+ countries and territories, making mental health support truly accessible across borders and cultures.

The Role

We're looking for a product and content marketer to sharpen how Intellect competes, communicate the value of our solutions and turn that understanding into content that helps buyers choose us and clients get more from our offering.

Product marketing is at the centre of this role. You'll build buyer and competitive insight, own positioning and messaging, and lead marketing planning for priority solution launches. Your remit spans Intellect's digital products, care services and enterprise solutions.

You'll also personally create the content that brings our positioning to life - from sales materials and customer stories to white papers, thought leadership and client communications. Working with our Clinical team, you'll draw on research, evidence and subject-matter expertise to build credible, differentiated narratives. You'll help strengthen Intellect's brand, organic visibility and customer engagement through a focused, coordinated marketing plan.

Working directly with B2B marketing, sales, client success, product and clinical teams, you'll have meaningful ownership of both the thinking and the execution.

This is a hands-on individual contributor role. We're open to hiring at Specialist or Manager level, depending on your experience and demonstrated ability to independently own and deliver this work.

Your Responsibilities

Product Marketing & Go-to-Market

• Build buyer and competitive insight through customer conversations, sales feedback and reviews of won and lost opportunities, identifying buying priorities, objections and reasons to choose Intellect
• Own positioning, differentiation and value propositions across Intellect's solutions, tailoring messaging to priority buyer segments and markets
• Lead marketing planning for priority solution launches and updates, defining target audiences, messaging, supporting evidence and sales readiness, with B2B marketing owning acquisition campaign execution
• Bring customer and market insights into discussions with product, clinical and commercial teams to inform how solutions are developed, packaged and communicated

Commercial Content & Sales Enablement

• Personally research, write and edit compelling sales decks, solution materials, customer stories, case studies and campaign content
• Identify barriers to purchase with sales and develop messaging, objection-handling resources and competitive positioning materials that help address them
• Partner with the Clinical team to translate research findings, clinical expertise and customer outcomes into clear, credible evidence that helps buyers evaluate Intellect and supports renewal and expansion conversations
• Keep core materials current and easy to use, assessing their usefulness through adoption, sales feedback and buyer responses

Website, SEO & AI Search Visibility

• Own core website content and routine CMS updates, ensuring our solutions, differentiation and customer evidence are clearly presented
• Improve organic discovery through search-informed content and practical on-page SEO, prioritising relevant audiences and commercial intent
• Test approaches to improve visibility in AI-powered search and answer platforms, building on useful, authoritative content and sound SEO foundations
• Use search and content performance to prioritise improvements, working with B2B marketing on conversion and specialists on technical changes

Brand Communications, Thought Leadership & PR

• Maintain a consistent voice and narrative across Intellect's public and client-facing communications
• Collaborate with the Clinical team on research-led content and white papers, bringing buyer-relevant questions into topic planning and turning findings and subject-matter expertise into accessible narratives, with clinical review for accuracy
• Develop thought leadership, articles and executive content that connect Intellect's expertise and perspectives to the issues facing employers and their people
• Own a focused editorial calendar for organic social and ongoing brand communications, coordinating creative support through to publication
• Develop company announcements, press materials and story angles; coordinate leadership approvals, routine media enquiries and outreach with specialist PR support where needed

Customer Marketing & Lifecycle Communications

• Plan and execute repeatable client programmes, including onboarding communications, newsletters, solution education and engagement journeys
• Personally manage client audience segments, email distribution and straightforward CRM workflows, coordinating targeting and timing with client success
• Develop communications that demonstrate ongoing value and introduce relevant additional services, supporting engagement, renewal and expansion
• Equip client success with reusable templates and materials for account-specific deployment

Planning & Effectiveness

• Translate business priorities into a focused plan, protecting time for positioning, launches and commercial content alongside recurring communications
• Assess effectiveness through sales adoption, buyer feedback, relevant search visibility, customer engagement and contribution to commercial programmes
• Build reusable assets and workflows, using AI and other tools to improve execution while maintaining accuracy, originality and editorial quality

Requirements

• Strong in product-marketing judgement. You can demonstrate how you have shaped positioning, messaging or a go-to-market approach using buyer insight, and explain the decisions behind your work
• An excellent hands-on writer and editor. You can turn complex products and services into clear, persuasive content, with work samples that show both your thinking and your personal contribution
• Commercially minded. You understand how enterprise buyers evaluate solutions and can connect your work to buying decisions, sales effectiveness and customer value
• An independent owner. You can identify gaps, propose priorities, gather inputs and deliver work without needing every step prescribed. You make sensible trade-offs and know when to seek input
• Comfortable with website publishing and SEO. You can manage content through a CMS, apply on-page SEO fundamentals and use data to improve performance. You're curious and practical about emerging AI search opportunities
• Able to execute customer marketing. You can use CRM and email tools to segment audiences, run communications and build straightforward lifecycle workflows
• Confident working with experts and evidence. You can draw useful insights from specialists and research, communicate findings accurately and distinguish supported claims from overstatement. You do not need a clinical background, but should be comfortable learning complex subject matter
• Organised and collaborative. You work effectively with commercial teams, product and clinical experts, leadership and creative partners, managing competing priorities with sound judgement
• Motivated by the mission. You're excited to make mental healthcare easier to understand and access, and connect strong product marketing and storytelling with meaningful business growth
• Open to candidates in Malaysia (hybrid), Singapore (hybrid), Philippines (remote) and Indonesia (remote)

We value demonstrated ownership and work quality over a particular title or rigid years-of-experience requirement. Experience with enterprise audiences, multiple markets, healthcare, employee benefits, HR technology or complex services would be an advantage. Experience in research-led content, PR, executive communications or AI search optimisation (GEO/AEO) is also welcome.

Benefits

Why You'll Love Working With Us:

• Global company - work in a diverse environment with people from nearly 20 countries
• Generous leave policy - time off to rest and recharge
• Christmas week off - company-wide break during Christmas, separate from annual leave
• Birthday leave - enjoy a day off on your birthday
• Quarterly mental health days - one day off every quarter to focus on your wellbeing
• Flexible work arrangements - work in a way that suits your lifestyle and goals
• Work-life balance - a culture that values personal time and long-term wellness
• Medical coverage - comprehensive insurance for peace of mind
• Performance bonus - high performance is recognised and rewarded
• Development budget - annual allowance to support your professional development
• Mental health support - premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
• Socials and communities - regular non-work events/activities to connect and have fun together