Performance Creative Strategist for Meta Ads

Seven Retail; Jakarta Pusat; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

Seven Retail seeks a Content Creator to craft conversion-focused Meta Ads and compelling content for audience engagement in Jakarta. The role emphasizes performance-driven creative development, research-backed storytelling, and collaboration with the Performance Marketing team to deliver high-quality assets.

You will write scripts, craft hooks, and refine campaigns based on metrics, working with video, design, and copy teams to hit lead-generation goals and brand standards across lifestyle

Qualifications

• Experience creating high-performing content for digital ads across platforms.
• Portfolio showing measurable results from Meta Ads campaigns.
• Ability to tell stories and write copy that drives engagement and conversions.
• Strong understanding of CTR, CPL, hook rate, and conversion metrics.
• Experience working with cross-functional teams in marketing and creative.
• Experience with consumer brands in parenting, education, or lifestyle is a plus

Responsibilities

• Develop strategic, conversion-focused creative concepts for Meta Ads that support lead generation and overall marketing objectives.
• Conduct audience, market, and competitor research to create relevant, insight-driven content that resonates with target customers.
• Write compelling ad scripts, hooks, messaging, and calls-to-action optimized for direct-response advertising and campaign performance.
• Collaborate with videographers, editors, graphic designers, and the Performance Marketing team to produce high-quality creative assets from concept to execution.
• Direct on-screen talents during production and review creative assets to ensure alignment with campaign goals, brand standards, and quality expectations.
• Analyze creative performance, develop multiple content variations, and continuously optimize assets based on key advertising metrics and campaign insights.

Skills

Content creation

Meta Ads

Performance marketing

Copywriting

Collaboration

Campaign optimization

Job description

Seven Retail seeks a Content Creator to craft conversion-focused Meta Ads and compelling content for audience engagement in Jakarta. The role emphasizes performance-driven creative development, research-backed storytelling, and collaboration with the Performance Marketing team to deliver high-quality assets.

You will write scripts, craft hooks, and refine campaigns based on metrics, working with video, design, and copy teams to hit lead-generation goals and brand standards across lifestyle