Performance Creative Lead — AI-Driven Ad Factory

STERRY; Indonesia; À distance; IDR 2 721 335 000 - 4 172 714 000; Plein temps

Avantages offerts par ce poste

100% remote work

Profit share bonus

Global team

Résumé du poste

STERRY is a fast-growing global e-commerce group building a flagship women’s intimates DTC brand. We seek a Head of Performance Creative to own an end-to-end ad creative factory, crafting viral hooks and 500+ monthly iterations across Meta and Google/YouTube.

You will lead a remote team of editors, writers, and strategists, using AI tools to scale output, reduce costs, and boost profitable customer acquisition for our $50M brand. Fluency in English and data-driven decision making are essential.

Qualifications

• Fluent English with business fluency for copy and collaboration.
• Hands-on experience embedding generative AI in creative workflows.
• 5+ years leading performance-driven ad creative for high-growth DTC brands.
• Direct understanding of media metrics and translating data to briefs.
• Empathy for intimates/apparel, body positivity, fit messaging.

Responsabilités

• Own high-velocity ad production pipeline with 500+ variations monthly.
• Lead AI creative automation to scale output and cut costs.
• Analyze daily metrics (hook rates, CVR, CAC) to iterate creatives.
• Oversee UGC, briefs, and creator seeding for authentic content.
• Maintain brand aesthetics and ensure compliance with ad policies.
• Govern remote creative pod with structured asynchronous workflows.

Connaissances

Fluent English

AI Power User

5+ Years Performance Creative

Deep Data Literacy

Intimates/Apparel Sensitivity

High-Speed Storytelling

Outils

Midjourney

Runway

ElevenLabs

Claude/ChatGPT

Sora AI video tools

Description du poste

STERRY is a fast-growing global e-commerce group building a flagship women’s intimates DTC brand. We seek a Head of Performance Creative to own an end-to-end ad creative factory, crafting viral hooks and 500+ monthly iterations across Meta and Google/YouTube.

You will lead a remote team of editors, writers, and strategists, using AI tools to scale output, reduce costs, and boost profitable customer acquisition for our $50M brand. Fluency in English and data-driven decision making are essential.