Head of Performance Creative - Remote AI Ad Factory

STERRY

Indonesia

Remote

IDR 3,265,602,000 - 5,442,671,000

Full time

3 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Profit share

Remote work

Budget ownership

Job summary

STERRY is a high-growth global e-commerce group building a flagship women’s intimates DTC brand with a $50M annual run-rate. We seek a Head of Performance Creative to own the end-to-end ad creative factory, drive 500+ monthly iterations, and lead a remote team using AI-powered workflows for viral, high-converting content across Meta and Google/YouTube.

You will bridge brand aesthetics with direct-response metrics, collaborating with media buying, strategy, and leadership to defeat ad fatigue

Qualifications

Fluent business English for copy, briefs, and leadership collaboration.
Hands-on experience integrating generative AI into production workflows.
5+ years leading ad creative strategy for high-growth DTC brands.
Deep understanding of media metrics (hook rates, CAC, MER, CVR).
Empathy for intimates/apparel marketing and body-positivity messaging.

Responsibilities

Own end-to-end creative testing pipeline, producing 500+ direct-response ad variations per month.
Champion AI workflows to scale output, reduce costs, and speed up testing cycles.
Analyze creative metrics daily with the media buyers to iterate winning angles.
Oversee creator briefs, UGC sourcing, and influencer seeding with structured briefs.
Maintain brand aesthetics and ensure compliance with Meta and Google policies.
Direct and mentor a remote team of strategists, editors, designers, and copywriters.