Performance Creative Director - Data-Driven Ad Wins

Sentri Fortuna Sejahtera; Surabaya ꦱꦸꦫꦧꦪ; Sur place; IDR 300 000 000 - 420 000 000; Plein temps

Résumé du poste

Sentri Fortuna Sejahtera is seeking a Creative Director to architect high-converting ad creatives across TikTok, IG Reels, and YouTube Shorts. You will lead a team of designers, videographers, and editors with a Spartan mentality prioritizing speed, testing, and winning outcomes over aesthetics.

You will own concept ideation, direct A/B testing strategies, and ensure all outputs drive direct sales and ROAS while maintaining brand integrity.

Qualifications

• Portfolio of results: creatives who drove sales.
• Copywriting mastery: strong hooks and scripts.
• Platform native: deep understanding of TikTok, Instagram, Reels, YouTube Shorts algorithms.
• Leadership experience: manage creative talent and maintain morale under pressure.
• The Hustle: willingness to shoot or write when needed.

Responsabilités

• Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
• Creative Testing: Lead the A/B testing strategy for creatives; test hooks, thumbnails, and CTAs.
• Team Command: Manage the workflow of Designers, Video Editors, and Content Creators to meet deadlines.
• Quality Control: Final gatekeeper; nothing goes live unless it meets standards and strategic intent.

Connaissances

Portfolio of results

Copywriting

Platform native

Leadership

Hustle

Description du poste

Sentri Fortuna Sejahtera is seeking a Creative Director to architect high-converting ad creatives across TikTok, IG Reels, and YouTube Shorts. You will lead a team of designers, videographers, and editors with a Spartan mentality prioritizing speed, testing, and winning outcomes over aesthetics.

You will own concept ideation, direct A/B testing strategies, and ensure all outputs drive direct sales and ROAS while maintaining brand integrity.