Creative Director

Sentri Fortuna Sejahtera; Surabaya ꦱꦸꦫꦧꦪ; Sur place; IDR 300 000 000 - 420 000 000; Plein temps

Résumé du poste

Sentri Fortuna Sejahtera is seeking a Creative Director to architect high-converting ad creatives across TikTok, IG Reels, and YouTube Shorts. You will lead a team of designers, videographers, and editors with a Spartan mentality prioritizing speed, testing, and winning outcomes over aesthetics.

You will own concept ideation, direct A/B testing strategies, and ensure all outputs drive direct sales and ROAS while maintaining brand integrity.

Qualifications

• Portfolio of results: creatives who drove sales.
• Copywriting mastery: strong hooks and scripts.
• Platform native: deep understanding of TikTok, Instagram, Reels, YouTube Shorts algorithms.
• Leadership experience: manage creative talent and maintain morale under pressure.
• The Hustle: willingness to shoot or write when needed.

Responsabilités

• Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
• Creative Testing: Lead the A/B testing strategy for creatives; test hooks, thumbnails, and CTAs.
• Team Command: Manage the workflow of Designers, Video Editors, and Content Creators to meet deadlines.
• Quality Control: Final gatekeeper; nothing goes live unless it meets standards and strategic intent.

Connaissances

Portfolio of results

Copywriting

Platform native

Leadership

Hustle

Description du poste

Data Over Ego: If an \"ugly\" ad converts better than a \"beautiful\" one, we run the ugly one. You must be willing to kill your darlings based on data.

Speed & Volume: We need high-volume testing of hooks, angles, and formats.

Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.

Trend Hunter: You don't just watch TikTok; you analyze why it's viral and adapt it to our brand instantly.

As our Creative Director, you have two obsessions:

Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).

As you will lead our creative team (designers, videographers, editors) with a \"Spartan Mentality\" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Requirements:

Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made sales.

Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.

Platform Native: You live and breathe Tik Tok, Instagram, Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.

Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.

The \"Hustle\": Willing to pick up a camera or write a script yourself if the situation demands it.

Key Responsibilities

A. Conversion Performance Marketing

Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.

Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.

Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.

Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.

FMCG Manufacturing 51-100 employees