Online Brand Manager

Loreal; Jakarta Pusat; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

L'Oréal Dermatological Beauty in Jakarta seeks an Online Brand Manager to drive brand love through digital and ecommerce assets. Lead digital content, assets, and cross-functional collaboration with marketing and EKAM teams for online growth.

You translate brand priorities into online channels, monitor performance, and support activations across livestreams and mega days, driving better consumer engagement.

Qualifications

• Experience in digital marketing and ecommerce
• Ability to translate brand priorities to online channels
• Cross-functional collaboration with marketing and media teams

Responsibilities

• Manage digital assets: Website execution & metrics
• CRM activation (WhatsApp/Email)
• 1P data collection & activation
• SIS Excellence and PDP content integrity
• Content planning on TikTok for traffic and engagement
• Coordinate online activations and mega days
• Track livestream performance and plan next steps
• Liaise with marketing & media for digital activations

Skills

Digital marketing

E-commerce

Brand management

Cross-functional collaboration

Content planning

Analytics

Livestream activation

Tools

Spotscan

CRM tools

CMS

Job description

Are you a digital native with a passion for beauty? Do you thrive in fast-paced environments and enjoy collaborating with cross-functional teams?

If so, this is your opportunity to join L'Oreal Dermatological Beauty as our Online Brand Manager. As OBM, your big mission is to build strong and engaging brand love through digital + Ecom Assets.

You will....

• Manage digital assets
  • Website - Execution & Metrics
  • Spotscan metric & activation
  • CRM activation (Whatsapp/ Email)
  • 1P data collection & activation (with Digital Manager)
• Manage E-com assets
  • SIS Excellence - improvement, changes + daily content integrity
  • PDP Excellence - improvement, changes + daily content integrity
  • Creative assets mega days (double date/ payday)
  • Lower funnel direction (with Digital Manager)
• Drive E-com Excellence
  • Bridges brand and ecom teams
  • Translates and aligns brand priorities with online channels + brand assets
  • Ecom metric performance tracking and come up with direction and strategy
  • Align product priorities, activities planning, and strategy affiliate - along with EKAM & A&I
  • Co-lead mega days activations - DD / Payday / SBD
  • Assist and liaise with marketing + media team for digital + KOL activation
  • Track livestream performance + strategize way forward along with eKAM
• Manage Contents
  • Content planning on Tiktok - to drive best performing content (TCO / TCC) to drive traffic and engagement (awareness | consideration | purchase contents)
  • Overview content metrics - and strategize way forward
  • Liaise quantity of contents to be boosted on monthly basis