Omnichannel Development Manager

Mars; Indonesia; On-site; IDR 200,000,000 - 450,000,000; Full time

Job summary

Mars Indonesia seeks an experienced Omnichannel Lead to grow Mars Pet Nutrition across Indonesia’s omnichannel landscape. You will identify key retailers, onboard stores, and manage relationships to drive sales and strengthen brand presence.

Responsibilities include optimizing product portfolios, pricing strategies, and merchandising while analyzing data to optimize results. Strong collaboration with cross-functional teams is essential to succeed.

Qualifications

• Bachelor’s degree requirement in Business/Marketing/Economics or related field.
• 3-5 years of working experience in Sales, Marketing, Omnichannel Management, Distributor Management.
• 3-5 years of working experience in e-commerce related industry and knowledgeable on operational e-commerce platforms.
• Excellent relationship building and communication skills.

Responsibilities

• Channel Development: Identify and map key retailers across Indonesia Petshop Market and online Modern Trade.
• Relationship Management: Build and maintain strong relationships with retailers.
• Sales Growth: Drive sales of Mars Pet Nutrition products in omnichannel and hit targets.
• Merchandising and Visibility: Ensure product availability, merchandising, and brand visibility.
• Portfolio and Pricing Management: Maintain portfolio aligned to shopper needs and pricing guidelines.
• Data Analysis and Reporting: Track KPIs and prepare channel performance reports.
• Collaboration: Work with sales, trade marketing, digital marketing and offline teams.
• Market Research: Stay up to date on market trends, competitors, and consumer behavior.

Skills

Omnichannel Management

Sales Strategy

Relationship Building

Data Analysis

Communication

Education

Bachelor’s degree in Business/Marketing/Economics/Digital Commerce

Tools

E-commerce Platforms

Pricing & Merchandising

Market Research Tools

Job description

Develop and execute strategies to grow Mars Pet Nutrition business within the omnichannel in Indonesia. This involves identifying, onboarding, and managing relationships with these stores, implementing targeted omnichannel initiatives to drive sales and brand awareness. Manage the product portfolio and pricing, ensuring alignment with shopper needs and brand guidelines. Track performance, analyze data, and collaborate with internal teams to optimize results. Maintain a strong understanding of the Indonesian retail landscape and competitive environment.

Key Responsibilities:

• Channel Development: Identify and map key retailers across Indonesia Petshop Market (Specialty Pet Trade) and online Modern Trade, prioritizing those with high potential. Develop a strategic plan for onboarding and executing these stores within the Mars ecosystem.
• Relationship Management: Build and maintain strong relationships with retailers. Understand their needs and challenges and provide tailored support and solutions.
• Sales Growth: Drive sales of Mars Pet Nutrition products in omnichannel, achieving agreed-upon targets.
• Merchandising and Visibility: Ensure consistent product availability, proper merchandising, and brand visibility within omnichannel.
• Portfolio and Pricing Management: Maintain a healthy product portfolio, aligning it with shopper and channel needs, while adhering to established pricing guidelines. This includes analyzing market data, understanding customer preferences, and collaborating with relevant teams to optimize product offerings and pricing strategies.
• Data Analysis and Reporting: Track and analyze key performance indicators (KPIs) to measure the effectiveness of omnichannel initiatives and identify areas for improvement. Prepare regular reports on channel performance.
• Collaboration: Achieving one number and work closely with internal and external teams, including sales, trade marketing, digital marketing and respective offline team channel to ensure seamless execution of omnichannel strategies.
• Market Research: Stay up to date on market trends, competitor activities, and consumer behavior in the Indonesian pet food market.

Job Specifications/Qualifications:

• Bachelor’s degree in Business Management / Marketing / Economic / Entrepreneurship / Digital Commerce or related discipline.
• 3-5 years of working experience in Sales, Marketing, Omnichannel Management, Distributor Management, preferably in FMCG.
• 3-5 years of working experience in e-commerce related industry (platform, enabler, solution provider) and knowledgeable on operational e-commerce platform.
• Excellent relationship building and communication skills.