ODU Acquisition & Base Management Officer

PT. Indosat Tbk; Jakarta Pusat; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

PT. Indosat Tbk in Jakarta is seeking a results-driven professional to lead customer acquisition campaigns, manage the lead funnel by region and channel, and coordinate with vendors and field operations to keep install lead times short.

You will track funnel performance, report on KPIs, and execute retention and win-back activities across the customer lifecycle, from onboarding to renewal, working closely with network, CX and collections teams.

Qualifications

• Bachelor’s degree or equivalent in a relevant business field.
• Experience in customer acquisition, sales ops or lifecycle management.
• Strong data analysis to track conversion, activity and churn.
• Campaign planning, execution and performance monitoring.
• Good coordination with vendors, field operations and channels.
• Proven execution of end-to-end campaigns and problem solving.

Responsibilities

• Execute acquisition campaigns and manage the lead funnel by region and channel.
• Track and improve conversion across the chain: lead, order, install, activate.
• Coordinate installation capacity with vendors and field operations; keep install lead times short.
• Report funnel performance and support dealer and agent acquisition programs.
• Monitor base health: active vs dormant, usage, payment behavior and churn signals.
• Run retention, recovery and win-back campaigns for at-risk and disconnected customers.
• Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal.
• Work with performance and network teams on churn drivers and feed the fixes back.
• Segment the base and maintain the contact strategy and campaign calendar.
• Execution discipline - Follows every lead and blocker to the end.
• Coordination - Aligns vendors, installers and channels without letting things drop.
• Customer orientation - Treats the install experience as part of the product.
• Problem solving under pressure - Unblocks install issues fast.
• Data tracking - Knows the funnel numbers cold, week by week.
• Customer empathy - Understands why customers leave before they leave.
• Analytical segmentation - Spots the patterns in usage and payment data.
• Campaign management - Plans, runs and measures touches end to end.
• Collaboration - Works smoothly with network, CX and collections teams.

Skills

Execution discipline

Coordination

Customer orientation

Problem solving under pressure

Data tracking

Customer empathy

Analytical segmentation

Campaign management

Collaboration

Education

Bachelor’s degree in Business, Marketing, Telecommunications, or related field

Job description

• Execute acquisition campaigns and manage the lead funnel by region and channel.
• Track and improve conversion across the chain: lead, order, install, activate.
• Coordinate installation capacity with vendors and field operations; keep install lead times short.
• Report funnel performance and support dealer and agent acquisition programs
• Monitor base health: active vs dormant, usage, payment behavior and churn signals.
• Run retention, recovery and win-back campaigns for at-risk and disconnected customers.
• Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal.
• Work with performance and network teams on churn drivers and feed the fixes back.
• Segment the base and maintain the contact strategy and campaign calendar.
• Execution discipline - Follows every lead and blocker to the end.
• Coordination - Aligns vendors, installers and channels without letting things drop.
• Customer orientation - Treats the install experience as part of the product.
• Problem solving under pressure - Unblocks install issues fast.
• Data tracking - Knows the funnel numbers cold, week by week.
• Customer empathy - Understands why customers leave before they leave.
• Analytical segmentation - Spots the patterns in usage and payment data.
• Campaign management - Plans, runs and measures touches end to end.
• Collaboration - Works smoothly with network, CX and collections teams.
• Persistence - Keeps after churn drivers until the numbers move.

Job Description

• Execute acquisition campaigns and manage the lead funnel by region and channel.
• Track and improve conversion across the chain: lead, order, install, activate.
• Coordinate installation capacity with vendors and field operations; keep install lead times short.
• Report funnel performance and support dealer and agent acquisition programs
• Monitor base health: active vs dormant, usage, payment behavior and churn signals.
• Run retention, recovery and win-back campaigns for at-risk and disconnected customers.
• Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal.
• Work with performance and network teams on churn drivers and feed the fixes back.
• Segment the base and maintain the contact strategy and campaign calendar.
• Execution discipline - Follows every lead and blocker to the end.
• Coordination - Aligns vendors, installers and channels without letting things drop.
• Customer orientation - Treats the install experience as part of the product.
• Problem solving under pressure - Unblocks install issues fast.
• Data tracking - Knows the funnel numbers cold, week by week.
• Customer empathy - Understands why customers leave before they leave.
• Analytical segmentation - Spots the patterns in usage and payment data.
• Campaign management - Plans, runs and measures touches end to end.
• Collaboration - Works smoothly with network, CX and collections teams.
• Persistence - Keeps after churn drivers until the numbers move.

Job Scope

• Execute acquisition campaigns and manage the lead funnel by region and channel.
• Track and improve conversion across the chain: lead, order, install, activate.
• Coordinate installation capacity with vendors and field operations; keep install lead times short.
• Report funnel performance and support dealer and agent acquisition programs
• Monitor base health: active vs dormant, usage, payment behavior and churn signals.
• Run retention, recovery and win-back campaigns for at-risk and disconnected customers.
• Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal.
• Work with performance and network teams on churn drivers and feed the fixes back.
• Segment the base and maintain the contact strategy and campaign calendar.
• Execution discipline - Follows every lead and blocker to the end.
• Coordination - Aligns vendors, installers and channels without letting things drop.
• Customer orientation - Treats the install experience as part of the product.
• Problem solving under pressure - Unblocks install issues fast.
• Data tracking - Knows the funnel numbers cold, week by week.
• Customer empathy - Understands why customers leave before they leave.
• Analytical segmentation - Spots the patterns in usage and payment data.
• Campaign management - Plans, runs and measures touches end to end.
• Collaboration - Works smoothly with network, CX and collections teams.
• Persistence - Keeps after churn drivers until the numbers move.

Competencies

• Execution discipline - Follows every lead and blocker to the end.
• Coordination - Aligns vendors, installers and channels without letting things drop.
• Customer orientation - Treats the install experience as part of the product.
• Problem solving under pressure - Unblocks install issues fast.
• Data tracking - Knows the funnel numbers cold, week by week.
• Customer empathy - Understands why customers leave before they leave.
• Analytical segmentation - Spots the patterns in usage and payment data.
• Campaign management - Plans, runs and measures touches end to end.
• Collaboration - Works smoothly with network, CX and collections teams.
• Persistence - Keeps after churn drivers until the numbers move.

Qualifications

• Bachelor’s degree in Business, Marketing, Telecommunications, or a related field.
• Minimum 3 years of experience in customer acquisition, sales operations, customer lifecycle management, or a related field, preferably in the telecommunications industry.
• Experience in managing acquisition campaigns, sales funnels, and customer retention or win-back programs.
• Good understanding of customer lifecycle management, churn analysis, and campaign performance monitoring.
• Strong data analysis skills to track acquisition conversion, customer activity, and churn performance.
• Good coordination and communication skills to work with vendors, field operations, dealers, and cross-functional teams.
• Strong execution, problem-solving, and customer-oriented mindset.
• Proficient in Microsoft Excel and reporting tools.