Multi-Outlet F&B Marketing Lead: Brand & Growth

PT Usaha Sejahtera Semua; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Usaha Sejahtera Semua is seeking a results‑driven Marketing Executive to lead multi-outlet marketing initiatives in Indonesia. The role focuses on creating and executing strategies to drive sales, traffic, and brand visibility across venues.

You will lead campaigns, calendars, and budgets, and build partnerships with media, influencers, and corporate partners. The position requires strong digital marketing, CRM, and brand positioning capabilities, with a readiness to rotate across outlets and

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, or related field.
• 1–2 years of marketing experience, preferably in F&B, hospitality, lifestyle, or retail.
• Proven ability to develop and execute marketing strategies for multiple outlets or brands.
• Strong knowledge of F&B marketing, brand development, digital marketing, social media, and CRM.
• Experience building relationships with KOLs/influencers, media, communities, malls, and corporate partners.
• Experience managing campaigns, promotions, and budgets.
• Strong analytical, communication, negotiation, and leadership skills.
• Willing to move between outlets and work on 6 days on / 1 day off.

Responsibilities

• Develop and execute marketing strategies to increase sales, customer traffic, and brand awareness across multiple outlets.
• Lead marketing campaigns, promotional calendars, and marketing budgets, while evaluating campaign effectiveness and ROI.
• Build and maintain strategic partnerships with media, KOL/influencers, communities, malls, and corporate partners.
• Develop brand positioning and ensure consistent brand communication across all channels.
• Oversee social media, digital advertising, CRM, and other digital marketing initiatives to acquire new customers and increase repeat visits.
• Monitor market trends, customer behavior, and competitor activities to identify new marketing opportunities.
• Work closely with Operations and other departments to ensure marketing initiatives support overall business objectives.

Skills

Marketing strategy

Brand development

Digital marketing

Social media

CRM

KOL / influencer network

Budget management

Leadership

Communication

Education

Bachelor’s degree in Marketing / Business / Communications

Job description

PT Usaha Sejahtera Semua is seeking a results‑driven Marketing Executive to lead multi-outlet marketing initiatives in Indonesia. The role focuses on creating and executing strategies to drive sales, traffic, and brand visibility across venues.

You will lead campaigns, calendars, and budgets, and build partnerships with media, influencers, and corporate partners. The position requires strong digital marketing, CRM, and brand positioning capabilities, with a readiness to rotate across outlets and