MT Sales Supervisor

Pengiklan Anonim; Jakarta Selatan; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Paletas Wey is seeking a proactive MT Sales Supervisor to lead the Modern Trade sales team in Indonesia. You will manage and develop the Promotor team across MT outlets, drive sales, ensure product knowledge, and uphold merchandising standards.

You will work with Merchandisers, Sales Area Managers, Marketing, Operations, and MT partners to drive growth, optimize promotions, and boost brand visibility across outlets. Leadership and FMCG experience are essential.

Qualifications

• Minimum Diploma (D3) or Bachelor's degree in Sales, Business Management, Marketing, or a related field.
• Minimum 2–3 years of FMCG sales experience, preferably in Modern Trade.
• Proven experience managing and leading field sales teams.
• Willingness to travel and work weekends/promotional events when required.

Responsibilities

• Lead, supervise, and develop the MT Promotor (SPG/SPB) team across all assigned Modern Trade outlets.
• Conduct daily and weekly team briefings to align priorities, monitor progress, and resolve field issues.
• Set individual and team sales targets for each outlet in coordination with the Sales Area Manager.
• Monitor attendance, grooming, discipline, and compliance with company SOPs.
• Provide regular coaching and performance improvement plans for underperforming team members.
• Participate in Promotor recruitment, onboarding, and evaluation processes.
• Conduct monthly performance reviews and submit team appraisals to the Sales Area Manager and HR.
• Develop and conduct regular product knowledge training for all Promotors.
• Ensure the team understands Paletas Wey's product range, including flavors, ingredients, and key selling points.
• Coordinate in‑store training sessions and product demonstrations with store management.
• Monitor training completion and evaluate team readiness before campaigns and new product launches.
• Evaluate training effectiveness through outlet visits, field observations, and sales performance.
• Take ownership of overall Modern Trade channel sales targets.
• Monitor and evaluate individual Promotor and outlet sales performance on a weekly and monthly basis.
• Identify underperforming outlets and implement corrective action plans.
• Drive sales growth through sampling activities, upselling, bundling, and promotional campaigns.
• Analyze sales trends, seasonality, and competitor activities to identify business opportunities.
• Prepare and submit weekly sales performance reports to the Sales Area Manager.
• Act as the main coordination point between Paletas Wey and Modern Trade partner stores for collaborative events.
• Plan and execute in‑store events, product demonstrations, sampling activities, and seasonal campaigns.
• Coordinate event preparation, including team briefings, product availability, promotional materials, and logistics.
• Build and maintain strong working relationships with MT store managers and buyers.
• Conduct monthly business reviews with key MT partners to discuss sales performance and joint business activities.
• Submit event recap reports, including sales results, photos, and feedback, within three days after each event.
• Supervise Merchandisers on all sales‑related activities, including planogram compliance, POSM installation, display execution, and product availability.
• Ensure proper product positioning and brand visibility across all MT outlets.
• Review and validate Merchandiser daily and weekly visit reports.
• Coordinate with the MD Leader regarding operational or logistical issues identified during outlet visits.
• Maintain effective communication between Merchandisers and internal teams, including Sales, Operations, and MEP.
• Ensure all Modern Trade outlets comply with Paletas Wey's merchandising and planogram standards.
• Conduct regular outlet visits, with a minimum frequency of twice per week.
• Audit product displays, freezer conditions, POSM materials, and product availability.
• Proactively monitor stock levels and coordinate replenishment to minimize out‑of‑stock incidents.
• Ensure FIFO stock rotation and monitor product expiry dates.
• Follow up on merchandising gaps and ensure corrective actions are implemented promptly.
• Submit weekly sales performance and field activity reports to the Sales Area Manager.
• Prepare monthly team performance reports covering: Promotor attendance and performance, Product training completion, Outlet visit and merchandising audit results.
• Monitor and report competitor activities, including pricing, promotions, new products, and market developments.
• Communicate competitor intelligence to the Sales Area Manager, MD Leader, and FC.

Skills

Leadership

Coaching

People management

Sales targets

Team building

Education

Diploma or Bachelor's

Tools

Odoo

WhatsApp

Job description

Paletas Wey is looking for a proactive, target-driven, and hands‑on MT Sales Supervisor to lead our Modern Trade (MT) sales team.

In this role, you will be responsible for managing and developing the Promotor (SPG/SPB) team across all Modern Trade outlets, driving sales performance, ensuring excellent product knowledge, and maintaining high standards of merchandising and in‑store execution.

You will also work closely with Merchandisers, Sales Area Managers, Marketing, Operations, and Modern Trade partners to ensure consistent sales growth, effective promotional activities, and outstanding brand visibility across all outlets.

If you have strong leadership skills, FMCG sales experience, and a passion for driving team performance, we would love to hear from you!

Key Responsibilities

Lead, supervise, and develop the MT Promotor (SPG/SPB) team across all assigned Modern Trade outlets.

Conduct daily and weekly team briefings to align priorities, monitor progress, and resolve field issues.

Set individual and team sales targets for each outlet in coordination with the Sales Area Manager.

Monitor attendance, punctuality, grooming, discipline, and compliance with company SOPs.

Provide regular coaching and performance improvement plans for underperforming team members.

Participate in Promotor recruitment, onboarding, and evaluation processes.

Conduct monthly performance reviews and submit team appraisals to the Sales Area Manager and HR.

2. Training & Product Knowledge

Develop and conduct regular product knowledge training for all Promotors.

Ensure the team understands Paletas Wey's product range, including flavors, ingredients, and key selling points:

No preservatives.

Vegan-friendly products.

Ensure the team understands allergen information, storage requirements, and proper serving guidelines.

Communicate Paletas Wey's brand story, product differentiation, and competitive advantages.

Conduct product training for Modern Trade store staff, particularly those responsible for Frozen & Dairy sections.

Coordinate in‑store training sessions and product demonstrations with store management.

Monitor training completion and evaluate team readiness before campaigns and new product launches.

Evaluate training effectiveness through outlet visits, field observations, and sales performance.

3. Sales Performance & Target Achievement

Take ownership of overall Modern Trade channel sales targets.

Monitor and evaluate individual Promotor and outlet sales performance on a weekly and monthly basis.

Identify underperforming outlets and implement corrective action plans.

Drive sales growth through sampling activities, upselling, bundling, and promotional campaigns.

Analyze sales trends, seasonality, and competitor activities to identify business opportunities.

Prepare and submit weekly sales performance reports to the Sales Area Manager.

4. Events & Modern Trade Collaboration

Act as the main coordination point between Paletas Wey and Modern Trade partner stores for collaborative events.

Plan and execute in‑store events, product demonstrations, sampling activities, and seasonal campaigns.

Coordinate event preparation, including team briefings, product availability, promotional materials, and logistics.

Build and maintain strong working relationships with MT store managers and buyers.

Conduct monthly business reviews with key MT partners to discuss sales performance and joint business activities.

Submit event recap reports, including sales results, photos, and feedback, within three days after each event.

Supervise Merchandisers on all sales‑related activities, including planogram compliance, POSM installation, display execution, and product availability.

Ensure proper product positioning and brand visibility across all MT outlets.

Review and validate Merchandiser daily and weekly visit reports.

Coordinate with the MD Leader regarding operational or logistical issues identified during outlet visits.

Maintain effective communication between Merchandisers and internal teams, including Sales, Operations, and MEP.

Reporting Structure: Merchandisers have a hybrid reporting structure:

Sales‑related activities: MT Sales Supervisor.

Operational and logistical matters: MD Leader.

Ensure all Modern Trade outlets comply with Paletas Wey's merchandising and planogram standards.

Conduct regular outlet visits, with a minimum frequency of twice per week.

Audit product displays, freezer conditions, POSM materials, and product availability.

Proactively monitor stock levels and coordinate replenishment to minimize out‑of‑stock incidents.

Ensure FIFO (First In, First Out) stock rotation and monitor product expiry dates.

Follow up on merchandising gaps and ensure corrective actions are implemented promptly.

7. Reporting & Communication

Submit weekly sales performance and field activity reports to the Sales Area Manager.

Prepare monthly team performance reports covering:

Promotor attendance and performance.

Product training completion.

Outlet visit and merchandising audit results.

Monitor and report competitor activities, including pricing, promotions, new products, and market developments.

Communicate competitor intelligence to the Sales Area Manager, MD Leader, and FC.

Escalate operational issues involving freezers, stock availability, and logistics through ODOO and WhatsApp, following company procedures.

Maintain accurate outlet visit records and ensure all team documentation is complete and up to date.

Promotor performance issues: Escalate to Sales Area Manager and HR.

Freezer malfunction or temperature anomalies: Coordinate with MEP Team, MD Leader, and Operations.

Out‑of‑stock and replenishment issues: Coordinate with MD Leader and Order Taker.

Serious customer complaints: Escalate to Sales Area Manager.

Aggressive competitor activities: Report to relevant management, including Sales, MD Leader, FC, and CEO.

Merchandiser operational issues: Coordinate with MD Leader.

POSM or display damage: Report to Operations Team through ODOO.

Requirements & Qualifications

Minimum Qualifications

Minimum Diploma (D3) or Bachelor's degree in Sales, Business Management, Marketing, or a related field.

Minimum 2–3 years of experience in FMCG sales, preferably within the Modern Trade channel.

Proven experience managing and leading field sales teams, particularly SPG/SPB or Promotor teams.

Strong leadership, communication, coaching, and people management skills.

Proven ability to manage sales targets and drive team performance.

Strong analytical and problem‑solving skills.

Willingness to travel across assigned Modern Trade outlets and work on weekends or during promotional events when required.

Own a smartphone and be comfortable using digital reporting tools.

Experience in the frozen food, ice cream, or F&B industry.

Own personal transportation (motorcycle or car).

Experience developing and delivering product knowledge training.

Established relationships or networks with Modern Trade store managers and buyers.