MARKETING SYSTEMS MANAGER

PT Agate International; Indonesia; On-site; IDR 167,400,000 - 234,360,000; Full time

Job summary

Design Marketing Studio is seeking a Marketing Systems Manager to lead the digital growth and marketing infrastructure for its US-based client, while strengthening internal systems and delivery coordination across teams.

You will own priorities across websites, lead-generation systems, CRM, email programs, marketing automation, analytics, and conversion performance, guiding AI-enabled marketing workflows and coordinating specialists responsible for execution.

Qualifications

• 5+ years in digital growth, marketing systems, CRM management, lifecycle marketing, conversion optimization, or related fields.
• Experience improving websites, funnels, CRM processes, email programs, or connected marketing systems.
• Ability to translate business objectives into practical workflows, priorities, and measurable improvements.
• Understanding of how lead generation, marketing activity, and sales processes connect.

Responsibilities

• Own priorities and improvement plans for the agency’s websites and digital growth systems.
• Improve service presentation, user journeys, lead capture, conversion paths, and the prospective-client experience.
• Lead the selection, organization, adoption, and continual improvement of CRM and marketing automation systems.
• Develop clearer processes for lead qualification, routing, nurturing, follow-up, and pipeline tracking.
• Oversee newsletters, automated email sequences, audience segmentation, and email performance.
• Improve analytics, attribution, conversion tracking, dashboards, and performance reporting.
• Coordinate connections across websites, forms, CRM, email tools, advertising platforms, scheduling systems, and sales workflows.
• Work with existing specialists and internal teams to move growth initiatives through completion.

Skills

Digital Growth

Marketing Systems

CRM Management

Lifecycle Marketing

Lead Generation

Cross-functional Leadership

English Communication

Education

Bachelor’s or Master’s degree preferred

Job description

Design Marketing Studio (DMS) is a boutique international marketing agency built around autonomy, responsibility, and continuous growth. Build your career for the AI era. We look for capable people who think independently, communicate clearly, learn quickly, and take ownership of their work. Our team works across India, Indonesia, Greece, and the United States, with operations centered in Mysuru, India.

Description

Full Time

Rp15M+/mo

We are seeking a Marketing Systems Manager to lead the digital growth and marketing infrastructure of our US-based agency client, while improving the internal systems and delivery coordination that support Design Marketing Studio.

You will own priorities across the agencies' websites, lead-generation systems, CRM, email programs, marketing automation, analytics, and conversion performance. You will identify what needs to be improved, establish clear plans, and coordinate the specialists responsible for execution.

This is primarily a behind-the-scenes role rather than a client-management position. You will work with leadership, content, SEO, advertising, design, development, and operations teams to ensure that marketing systems are connected, visible, and moving toward measurable outcomes.

You will also guide the practical use of AI across segmentation, lead management, reporting, campaign improvement, and repetitive marketing workflows.

Requirement

• Have at least 5 years of experience in digital growth, marketing technology, CRM management, lifecycle marketing, conversion optimization, or marketing systems
• Have helped improve websites, funnels, CRM processes, email programs, or connected marketing systems
• Can translate business objectives into practical workflows, priorities, and measurable improvements
• Understand how lead generation, marketing activity, and sales processes connect
• Can guide specialists without needing to personally perform every production task
• Demonstrate strong cross-functional leadership
• Communicate clearly and professionally in English
• Can work independently while maintaining alignment and visibility with leadership
• Have experience in an agency, professional-services, or B2B environment, preferably
• Are familiar with AI-driven marketing tools and automation platforms, preferably
• A related bachelor's or master's degree is preferred, but relevant experience and demonstrated ownership are valued more highly than a specific degree.

Job Responsibilities

• Own priorities and improvement plans for the agencies' websites and digital growth systems
• Improve service presentation, user journeys, lead capture, conversion paths, and the prospective-client experience
• Lead the selection, organization, adoption, and continued improvement of CRM and marketing automation systems
• Develop clearer processes for lead qualification, routing, nurturing, follow-up, and pipeline tracking
• Oversee newsletters, automated email sequences, audience segmentation, and email performance
• Improve analytics, attribution, conversion tracking, dashboards, and performance reporting
• Coordinate connections across websites, forms, CRM, email tools, advertising platforms, scheduling systems, and sales workflows
• Work with existing specialists and internal teams to move growth initiatives through completion

Only shortlisted candidates will be contacted.

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