DIGITAL PR SPECIALIST

PT Agate International; Indonesia; On-site; IDR 101,556,000 - 121,644,000; Full time

Job summary

Design Marketing Studio (DMS) invites a Digital PR Specialist to drive campaigns for US-based design clients from Indonesia, leveraging media relations, story development, and strong editorial skills.

Research media opportunities, craft pitches and press materials, build targeted lists, and coordinate campaigns with minimal supervision while maintaining accuracy and a human voice.

Qualifications

• 3-5 years of PR/media relations/journalism/communications experience
• Ability to turn projects and announcements into media stories
• Excellent written and spoken English
• Experience researching publications and editors
• Organized, proactive, and able to work independently
• Can demonstrate pitches, press materials, campaigns, or coverage
• Experience with international media
• Familiarity with interior design, architecture, luxury, or lifestyle industries
• Bachelor’s or Master’s degree preferred; practical ownership valued over degree

Responsibilities

• Research US publications, editors, journalists, and relevant media opportunities
• Develop story angles around client projects, awards, expertise, and business milestones
• Write media pitches, press releases, award submissions, biographies, and supporting materials
• Build targeted media lists and conduct personalized outreach and follow-up
• Coordinate written interviews, editorial features, expert commentary, images, and project information
• Track campaign activity, responses, opportunities, and published coverage
• Collaborate with leadership and other teams to deliver organized campaigns
• Use AI to support research and drafting while maintaining editorial judgment, accuracy, and a human voice

Skills

Media relations

Story development

English proficiency

Independent worker

Researching publications

Campaign tracking

AI-assisted drafting

Education

Bachelor’s or Master’s degree

Job description

Design Marketing Studio (DMS) is a boutique international marketing agency built around autonomy, responsibility, and continuous growth. Build your career for the AI era. We look for capable people who think independently, communicate clearly, learn quickly, and take ownership of their work. Our team works across India, Indonesia, Greece, and the United States, with operations centered in Mysuru, India.

Description

Full Time

Rp10M+/mo

We are seeking a Digital PR Specialist to execute public relations campaigns for US-based clients, primarily in the interior design and related design industries.

You will research media opportunities, identify relevant story angles, prepare press materials, conduct outreach, and coordinate campaigns through publication. Working under the direction of US-based leadership, you will manage day-to-day PR execution independently while maintaining strong writing, accuracy, and professional follow-through.

This role requires someone who understands what makes a story relevant to editors, not someone who relies on generic pitches or mass outreach.

Requirements

Strong candidates typically:

• Have 3-5 years of experience in PR, media relations, journalism, communications, or a related agency role
• Can turn projects, expertise, awards, and announcements into credible media stories
• Have excellent written and spoken English
• Understand how to research publications and approach the appropriate editors
• Are organized, proactive, and able to work independently after receiving direction
• Can demonstrate relevant pitches, press materials, campaigns, or published coverage
• Have experience with international media, preferably
• Have familiarity with interior design, architecture, luxury, or lifestyle industries, preferably
• A related bachelor’s or master’s degree is preferred, but practical experience and demonstrated ownership are valued more highly than a specific degree.

Job Responsibilities

• Research US publications, editors, journalists, and relevant media opportunities
• Develop story angles around client projects, awards, expertise, and business milestones
• Write media pitches, press releases, award submissions, biographies, and supporting materials
• Build targeted media lists and conduct personalized outreach and follow-up
• Coordinate written interviews, editorial features, expert commentary, images, and project information
• Track campaign activity, responses, opportunities, and published coverage
• Collaborate with leadership and other DMS teams to deliver accurate, organized campaigns
• Use AI to support research and drafting while maintaining editorial judgment, accuracy, and a human voice