Marketing Staff (Fresh Graduate)

Kopi Kenangan; Jakarta Pusat; On-site; IDR 55,800,000 - 78,120,000; Full time

Job summary

Kopi Kenangan in Jakarta is seeking a Marketing Staff (Fresh Graduate) to join our Brand family. You’ll help plan and execute campaigns across social media and digital channels, create engaging content, and learn how data drives results in a fast-paced retail coffee environment.

Ideal candidates have a Bachelor’s in Marketing, Communications, or Business, strong writing, Excel skills (VLOOKUP, pivot tables), and a love for trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business.
• Proficient in Excel, including VLOOKUP and Pivot Tables.
• Familiar with social media platforms and basic analytics.
• Strong creative writing with a bias for storytelling.
• Attention to detail and brand consistency.
• Professional communication with agencies and teams.
• Proactive attitude and trend awareness.

Responsibilities

• Assist in planning and executing marketing campaigns across social media and digital channels.
• Monitor daily engagement data to track promotion success.
• Create content calendars to ensure a consistent brand voice.
• Support offline events, product launches, or brand activations.
• Conduct market research and competitor analysis for growth.
• Maintain a neat marketing assets and vendor contact database.
• Collaborate with the creative team to align visuals with brand identity.

Skills

Creative writing

Data analysis

Social media

Education

Bachelor’s degree in Marketing, Communications, or Business

Tools

Microsoft Excel

Job description

Marketing Staff (Fresh Graduate)
Got a passion for storytelling and a pulse on the latest trends? We’re looking for a fresh and creative Marketing Staff to join our Brand family! If you’re a graduate who loves brainstorming big ideas, creating engaging content, and seeing how data drives real-world results, this is your chance to shine. In this role, you’ll be the voice of our brand, helping us connect with our community and making our campaigns come to life across all platforms. Let’s grow, get creative, and make some marketing magic happen together—

Ideal Candidate Profile:

• Bachelor’s Degree in Marketing, Communications, or Business (Fresh Graduates are very welcome!)
• Proficient in Microsoft Excel using VLOOKUP, Pivot Tables, etc. to analyze campaign performance
• Familiarity with social media platforms and basic digital marketing tools or analytics
• Strong creative writing skills with a “think outside the box” mindset
• High attention to detail with an eye for design and brand consistency
• Professional and confident communication for collaborating with agencies and internal teams
• Proactive “can-do” attitude with a passion for staying ahead of industry trends

Job Role:

• Assist in planning and executing marketing campaigns across social media and digital channels
• Monitor and analyze daily engagement data to track the success of various promotions
• Create and coordinate content calendars to ensure a consistent and exciting brand voice
• Support the team in organizing offline events, product launches, or brand activations
• Conduct market research and competitor analysis to find new opportunities for growth
• Maintain a neat database of marketing assets, reports, and vendor contacts
• Collaborate with the creative team to ensure all visuals align with our brand identity
• Kopi Kenangan, a much loved coffee chain store with more than 1100 outlets across Indonesia;
• Kenangan Coffee Malaysia with more than 160 coffee chain stores;
• Kenangan Coffee Singapore with 10 stores;
• Kenangan Coffee India launched in Apr 2025, 6 stores with aggressive growth plan;
• Kenangan Coffee can also be found in Australia and Philippines; and