Graduate Marketing Specialist: Campaigns, Content & Data

Kopi Kenangan; Jakarta Pusat; On-site; IDR 55,800,000 - 78,120,000; Full time

Job summary

Kopi Kenangan in Jakarta is seeking a Marketing Staff (Fresh Graduate) to join our Brand family. You’ll help plan and execute campaigns across social media and digital channels, create engaging content, and learn how data drives results in a fast-paced retail coffee environment.

Ideal candidates have a Bachelor’s in Marketing, Communications, or Business, strong writing, Excel skills (VLOOKUP, pivot tables), and a love for trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business.
• Proficient in Excel, including VLOOKUP and Pivot Tables.
• Familiar with social media platforms and basic analytics.
• Strong creative writing with a bias for storytelling.
• Attention to detail and brand consistency.
• Professional communication with agencies and teams.
• Proactive attitude and trend awareness.

Responsibilities

• Assist in planning and executing marketing campaigns across social media and digital channels.
• Monitor daily engagement data to track promotion success.
• Create content calendars to ensure a consistent brand voice.
• Support offline events, product launches, or brand activations.
• Conduct market research and competitor analysis for growth.
• Maintain a neat marketing assets and vendor contact database.
• Collaborate with the creative team to align visuals with brand identity.

Skills

Creative writing

Data analysis

Social media

Education

Bachelor’s degree in Marketing, Communications, or Business

Tools

Microsoft Excel

Job description

Kopi Kenangan in Jakarta is seeking a Marketing Staff (Fresh Graduate) to join our Brand family. You’ll help plan and execute campaigns across social media and digital channels, create engaging content, and learn how data drives results in a fast-paced retail coffee environment.

Ideal candidates have a Bachelor’s in Marketing, Communications, or Business, strong writing, Excel skills (VLOOKUP, pivot tables), and a love for trends.