Marketing Projects Senior Associate, Singapore Marketing

Shopee; Indonesia; On-site; IDR 150,000,000 - 230,000,000; Full time

Job summary

Shopee is seeking a marketing professional to drive go-to-market efforts for new product launches, including planning and implementing in-app campaigns and co-branded promotions. You will collaborate with cross-functional teams such as Business Development, Operations, BI, Product, and Creative to ensure campaigns are delivered effectively and on schedule, while monitoring KPIs and budget.

You will also analyse performance and stay ahead of e-commerce trend signals to inform data-driven growth

Responsibilities

• Drive go-to-market efforts for new product and service launches, including the planning and implementation of in-app marketing campaigns and co-branded promotions
• Work closely with cross-functional stakeholders to scope, plan, and execute key projects and special initiatives
• Provide marketing support and insights for ad-hoc initiatives requiring rapid execution and alignment with company objectives
• Project manage and coordinate with internal teams including Business Development, Operations, Business Intelligence, Product, and Creative to ensure effective campaign delivery
• Lead the conceptualisation of marketing assets and manage the end-to-end deployment of campaign activities across channels
• Maintain and monitor marketing budgets in collaboration with the internal Finance team
• Develop and track key performance indicators (KPIs) to evaluate marketing effectiveness and support data-driven decision-making
• Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies
• Conduct competitive benchmarking and stay up to date with trends across e-commerce platforms and the financial services industry

Job description

• Drive go-to-market efforts for new product and service launches, including the planning and implementation of in-app marketing campaigns and co-branded promotions
• Work closely with cross-functional stakeholders to scope, plan, and execute key projects and special initiatives
• Provide marketing support and insights for ad-hoc initiatives requiring rapid execution and alignment with company objectives
• Project manage and coordinate with internal teams including Business Development, Operations, Business Intelligence, Product, and Creative to ensure effective campaign delivery
• Lead the conceptualisation of marketing assets and manage the end-to-end deployment of campaign activities across channels
• Maintain and monitor marketing budgets in collaboration with the internal Finance team
• Develop and track key performance indicators (KPIs) to evaluate marketing effectiveness and support data-driven decision-making
• Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies
• Conduct competitive benchmarking and stay up to date with trends across e-commerce platforms and the financial services industry