Marketing & Operations Coordinator – Cirebon

Pt Asuransi Total Bersama; Cirebon; Hybrid; IDR 180,000,000 - 360,000,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid work model

Health and wellness benefits

Professional development opportunities

Growth with a reputable B2B company

Job summary

Pt Asuransi Total Bersama in Tasikmalaya, West Java, is seeking a Marketing Operations Specialist to optimize marketing processes and technology. This hybrid role combines hands-on platform management with data-driven campaigns to drive efficiency and results.

The ideal candidate has experience with marketing automation and CRM systems, plus data management and reporting. You will collaborate with sales and marketing teams while supporting lead generation and SLA alignment, in a role that

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce).
• Strong understanding of lead nurturing, lead scoring, and email marketing best practices.
• Proficiency in data analysis and reporting with analytics tools.

Responsibilities

• Manage and maintain the marketing automation platform and CRM system.
• Develop and execute email marketing campaigns with segmentation and automation workflows.
• Ensure data integrity within the marketing database including lead scoring and list management.
• Support creation and execution of lead generation campaigns with performance tracking.
• Generate reports on campaign performance and website analytics.
• Collaborate with sales and marketing teams to align lead management and SLAs.
• Assist in implementing and managing marketing technology tools and integrations.
• Document marketing processes to ensure consistency and efficiency.
• Provide technical support and training on marketing tools.
• Stay informed about marketing operations best practices and emerging technologies.

Skills

Marketing automation

CRM systems

Data analysis

Lead scoring

Email marketing

Reporting

Education

Bachelor's degree

Job description

About the Role

Our client, a well-established B2B services company, is seeking a meticulous and organized Marketing Operations Specialist to join their team in Tasikmalaya, West Java. This role is essential for ensuring the efficiency and effectiveness of the marketing department's operations, processes, and technology stack. The ideal candidate will have a strong understanding of marketing automation platforms, CRM systems, and data management. You will be responsible for supporting the implementation and optimization of marketing campaigns, managing data integrity, and providing analytical support to the marketing team. This hybrid role offers a fantastic opportunity to work closely with the team in Tasikmalaya, West Java, while also providing remote work flexibility. If you are passionate about streamlining marketing processes and leveraging technology to drive results, this position is an excellent career move.

Key Responsibilities

• Manage and maintain the marketing automation platform (e.g., HubSpot, Marketo) and CRM system (e.g., Salesforce).
• Develop and execute email marketing campaigns, including segmentation, automation workflows, and performance tracking.
• Ensure data integrity within the marketing database, including lead scoring, data cleansing, and list management.
• Support the creation and execution of lead generation campaigns, tracking performance and identifying optimization opportunities.
• Generate reports on marketing campaign performance, website analytics, and other key metrics.
• Collaborate with sales and marketing teams to ensure alignment on lead management processes and service level agreements (SLAs).
• Assist in the implementation and management of marketing technology tools and integrations.
• Document marketing processes and procedures, ensuring consistency and efficiency.
• Provide technical support and training to the marketing team on various marketing tools.
• Stay informed about marketing operations best practices and emerging technologies.

Requirements

• Bachelor\'s degree in Marketing, Business Administration, Information Technology, or a related field.
• Minimum of 3 years of experience in marketing operations, marketing automation, or CRM administration.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of lead nurturing, lead scoring, and email marketing best practices.
• Proficiency in data analysis and reporting, with experience using analytics tools.
• Excellent organizational skills and a high level of attention to detail.
• Strong problem-solving abilities and a proactive approach to process improvement.
• Good communication and collaboration skills.
• Ability to work effectively in a hybrid environment, balancing office-based collaboration and remote work.
• Must be based in or willing to commute to Tasikmalaya, West Java for hybrid work.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and certifications in marketing technology.
• Contribute to the operational efficiency of a reputable B2B company.
• Be an integral part of the marketing team in Tasikmalaya, West Java.