Marketing Manager BINUS International

BINUS Group; Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

BINUS Group in Jakarta is seeking a Marketing Manager to provide strategic direction for promotions and events, contribute to product development, and assist in shaping comprehensive marketing plans.

You will partner with management, oversee customer acquisition and retention programs, nurture corporate client relationships, and coordinate with Brand and Market Intelligence to sharpen market insights.

Qualifications

• Minimum Bachelor’s Degree (S1) required.
• Minimum 3 years supervisory experience, or 7 years total experience.

Responsibilities

• Provide strategic direction for marketing promotions and events to ensure execution and implementation
• Contribute in the product development process to create competitive product
• Assist Marketing Associate Director in the development of marketing plan
• Partner with Management to understand the business objectives for their respective product categories and/or channel segments, collaborating in the development of marketing plans to achieve business goal
• Manage customer acquisition program to achieve profitable number of customer in line with corporate planning and target
• Manage and monitor customer retention program to achieve high customer satisfaction and high brand equity
• Manage and monitor the preparation and implementation of promotion activities and events
• Establish and maintain relationships with corporate clients for promotions, campaigns and events
• Prioritize team initiatives and workload to assure optimal allocation of resources to best meet marketing target
• Plan, monitor and evaluate overall admission activities
• Monitor coordination with Head of Admission regarding schedule adjustment and information that will be delivered to prospective customer
• Guarantee admission process guidelines compliance to valid guidelines
• Coordinate with marketing function department (Brand, Corporate Communication) to build good corporate image
• Coordinate with Marketing Intelligence to conduct market research to determine market requirements for existing and future products
• Lead the evaluation performance of marketing activity which drives customer acquisition, retention and recommend improvement
• Provide Report to direct Supervisor
• Suggest improvement process related to activities in area of responsibilities (especially related to time concern, effort and cost)
• Perform activities related to Quality Management System
• Perform additional tasks related to key responsibilities as required by Direct Supervisor

Education

Bachelor’s Degree

Job description

It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business.

• Provide strategic direction for marketing promotions and events to ensure execution and implementation


• Contribute in the product development process to create competitive product


• Assist Marketing Associate Director in the development of marketing plan


• Partner with Management to understand the business objectives for their respective product categories and/or channel segments, collaborating in the development of marketing plans to achieve business goal


• Manage customer acquisition program to achieve profitable number of customer in line with corporate planning and target


• Manage and monitor customer retention program to achieve high customer satisfaction and high brand equity


• Manage and monitor the preparation and implementation of promotion activities and events


• Establish and maintain relationships with corporate clients for promotions, campaigns and events


• Prioritize team initiatives and workload to assure optimal allocation of resources to best meet marketing target


• Plan, monitor and evaluate overall admission activities


• Monitor coordination with Head of Admission regarding schedule adjustment and information that will be delivered to prospective customer


• Guarantee admission process guidelines compliance to valid guidelines


• Coordinate with marketing function department (Brand, Corporate Communication) to build good corporate image


• Coordinate with Marketing Intelligence to conduct market research to determine market requirements for existing and future products


• Lead the evaluation performance of marketing activity which drives customer acquisition, retention and recommend improvement

Management Support Activities

• Provide Report to direct Supervisor


• Suggest improvement process related to activities in area of responsibilities (especially related to time concern, effort and cost)


• Perform activities related to Quality Management System


• Perform additional tasks related to key responsibilities as required by Direct Supervisor

Education Requirement

• Minimum holder Bachelor’s Degree (S1)

Work Exposure/ Experience

• Minimum 3 years working experience in supervisory level, or


• Minimum 7 years working experience

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

BINA NUSANTARA started with a dream and a sense of determination. Founded by Joseph Wibowo Hadipoespito and Theresia Widia Soerjaningsih, this education institution has gone through many stages, and overcome various barriers. It still stands strong and grand despite the competition.