Marketing Manager

PT Cahaya Samoedera Bersaudara; Jakarta Utara; On-site; IDR 1,200,000,000 - 2,000,000,000; Full time

Job summary

PT Cahaya Samoedera Bersaudara is seeking a senior marketing leader to develop and execute a multi-year strategy aligned with licensor brand vision and business priorities. The role coordinates cross-functional plans across fuels, CRM, brand, digital marketing, and pricing to deliver competitive advantage and compliant execution.

The candidate will manage budgets, drive loyalty and CRM initiatives, lead NFR programs, and develop EV partnerships with internal teams and licensors, while coaching a

Responsibilities

• Develop and execute the multi-year marketing strategy aligned with licensor brand vision and company objectives.
• Translate strategy into integrated plans across Fuels, Loyalty & CRM, Brand & Customer Experiences, Digital Marketing and Pricing.
• Manage marketing budget and prioritize initiatives to maximize ROI.
• Engage Brand Licensor early on material initiatives requiring alignment or approval.
• Lead marketing programs for Fuels and Non-Fuels Retail (NFR) including pricing, product portfolio, channels and promotions.
• Oversee EV strategy development with Network team for 2W and 4W partnerships across the value chain.
• Own loyalty and CRM strategy, and act as contract owner for loyalty platforms and app vendors.
• Drive brand consistency, communications, media, and partnerships with licensor alignment.
• Build customer insights through external and internal data and track campaign ROI and brand health.
• Lead and develop the Marketing Team; set goals, provide feedback, and manage performance.

Job description

Develop and execute the multi-year marketing strategy aligned with licensor brand vision and company business objectives and priorities.

Translate strategy into integrated plans between Fuels, Payment Loyalty & CRM, Brand & Customer Experiences, Digital Marketing and Pricing that brings competitive advantage, aligned with Licensor's marketing guidelines, Multi-Year Plan, and business T&R.

Manage marketing budget, prioritize initiatives to maximize return from investment

Engage Brand Licensor early on material initiatives requiring alignment or approval.

Retail Fuels & NFR

Manage all marketing mix elements: Pricing, Product portfolio, Channel, Value propositions, Communication, and Promotion for Fuels and Non-Fuels Retail (NFR) in collaboration with relevant internal stakeholders.

Lead NFR marketing strategies across convenience retail, food service, car care, lubricants, and co-locators.

Ensure all programs are operationally executable and compliant with Brand customer promise standards.

Co-develop and execute EV strategy for the market together with Network team, including strategic partnership both for 2W and 4W across value chain.

Loyalty, CRM & Digital Payments

Own the loyalty and CRM strategy, aligned with Brand-approved models.

Act as business and contract owner for loyalty platforms and app vendors.

Work with the Brand Representatives to align digital roadmaps and ensure compliance with digital and data standards.

Drive adoption of digital payments and partnerships.

Brand, Communications & Media

Drive Licensor brand preference, trial and loyalty levels to enable growth in both volumes and market share.

Ensure consistent and compliant use of the Brand across sites, campaigns, and channels.

Oversee local brand communications, campaigns, PR, and social media.

Act as contract owner for creative, media, and PR agencies.

Serve as every point of contact of the Brand Licensor on brand and communications matters.

Partnerships

Identify and manage local partnerships that enhance customer value and commercial performance.

Ensure partnerships comply with Brand licensing, legal, and competition requirements.

Coordinate with Brand licensor on partnerships with regional or global implications.

Customer Insights & Performance

Build knowledge and market understanding by keeping track of customer trends & needs, current & future business/industry environment, total market size and share tracking, identification of key segments, channels, customers and competitive position through external research projects (qualitative & quantitative), 3rd party insights from agencies (media, loyalty, partners), and internal data points (loyalty app, ERP, POS, etc.)

Track campaign effectiveness, ROI, and brand health.

Share insights with Brand licensor as required under licensing arrangements.

Lead, coach, and develop the Marketing Team to deliver business objectives.

Goal setting and performance reviews

Ongoing feedback and coaching

Development planning and capability/ competency building

Manage performance, conduct, and disciplinary matters in line with company policies and local labor requirements.

Foster a united, accountable, and high-performance culture aligned with company values of Collaboration, Innovation, Trust, and Achievement.

Key Accountabilities

Retail multi-year marketing strategy and execution

Retail fuels and Non-Fuel Retail (NFR) commercial programs

Brand, communications, and media (Brand licensor-aligned)

Loyalty, CRM, and digital payments

Strategic partnerships and alliances

Customer insights and performance management

Vendor and contract ownership

Marketing governance, risk, and compliance

Brand and license alignment

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