Marketing Manager

PT Dian Bayu Tribuana; Jakarta Pusat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Damessa Family Dental Care is seeking a Marketing Manager to lead branding and marketing initiatives across the Damessa network of clinics in the JABODETABEK area. You will develop strategies to strengthen brand equity and drive growth through cross-channel campaigns and partnerships.

Responsibilities include planning strategy, managing performance marketing (Google Ads, Meta Ads), executing promotional events, and driving patient education programs while collaborating across teams to deliver

Qualifications

• Bachelor's degree in Marketing, Communication, Management or related field.
• 5+ years in marketing, preferably in health service sector.
• Proficient with Google Ads and Meta Ads; basic SEO.
• Experience in managing promotional events is a plus.
• Creative, analytical, and able to lead cross-channel campaigns.
• Strong communication and cross-team collaboration.

Responsibilities

• Plan and implement Marketing Strategy aligned with Damessa's objectives (Brand Building, Persona, competition, differentiation, positioning).
• Manage Performance Marketing (Google Ads, Meta Ads).
• Build strategic partnerships (co-branding) with brands, communities, and related institutions.
• Design and implement marketing community activities and online services such as hygiene education to schools and companies.
• Foster a culture of excellence in patient service including customer service processes and operations.
• Analyze campaign performance and prepare reports and recommendations.

Skills

Digital marketing

Google Ads

Meta Ads

SEO

Campaign management

Cross-channel campaigns

Education

Bachelor's degree in Marketing/Communication/Management

Job description

Damessa Family Dental Care is a company that has provided dental and oral health services since 2008. Spread across the JABODETABEK area, Damessa currently has 19 clinics with more than 400+ teams that support each other to continue to grow.
Together with a team of dentists and dental specialists from the best universities in Indonesia, Damessa is committed to providing the best dental services for families in Indonesia.
Let's join us to make the #beranisenyum movement a success!

Marketing Manager

Marketing Manager is responsible for designing and implementing all aspects of Damessa Family Dental Care marketing to promote, build, and strengthen Brand Equity to improve the company's performance to win the competition in the industry.

Roles:

Planning and implementing Marketing Strategy that is relevant to Damessa's business objectives (Brand Building, Brand Persona, Competition landscape, differentiation and positioning

Managing Performance Marketing (google, and Meta Ads)

Building strategic partnerships (co-branding) with brands, communities, and related institution.

Designing and implementing marketing community promotion activities, and online services such as hygiene education to schools and Companies (Dental Education)

Building a culture of excellence in patient service including preparing customer service processes and operations.

Analyzing campaign performance and compiling reports and recommendations for improvement.

Requirement:

Minimum education of Bachelor's degree (preferably majoring in Marketing, Communication, Management, or similar).

Minimum 5 years of experience in Marketing, preferably in the health service sector.

Experienced digital marketing tools (Google Ads, Meta Ads, basic SEO).

Experienced in managing promotional events is a plus.

Creative, analytical, and able to lead cross-channel campaigns.

Communicative and accustomed to working across teams.

Able to work with various teams and have good interpersonal communication.