Marketing Manager

Kapal Laut; Indonesia; On-site; IDR 150,000,000 - 300,000,000; Full time

Job summary

Kapal Laut in Bali seeks a seasoned Brand Manager/Marketing Manager to define brand strategy, lead cross-functional teams, and drive growth across jewellery, fashion, beauty, and luxury retail segments. You will own campaigns, partnerships, and budget execution to boost both physical stores and ecommerce.

The role requires strong digital marketing discipline, data-driven decision making, and a passion for aesthetics.

Qualifications

• Minimum 2 years of proven experience as Brand Manager or Marketing Manager in jewellery, fashion, beauty or luxury retail.
• Bachelor's degree in Marketing, Business Administration, or related field; Master’s preferred.
• Proven success in driving sales and brand growth across physical and digital channels.
• Strong understanding of digital marketing and e-commerce best practices.
• Excellent analytical skills and data-driven decision making.
• Creative thinker capable of ideation and execution of campaigns.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to lead cross-functional teams and collaborate effectively to deliver results.
• A passion for jewellery, aesthetics, and design.

Responsibilities

• Brand strategy development in collaboration with senior management.
• Lead and execute integrated marketing campaigns for physical stores and ecommerce.
• Define and implement digital marketing strategies (SEO, SEM, email, social, influencer).
• Plan in-store marketing, visual merchandising, and store promotions.
• Conduct market research, surveys, and competitor analysis to identify growth opportunities.
• Manage the marketing budget and allocate resources to maximise ROI.
• Identify, negotiate, and manage brand partnerships and sponsorships.
• Collaborate with ecommerce to improve online shopping experience and drive online sales.

Skills

Brand management

Marketing strategy

Digital marketing

E-commerce

Budget management

Team leadership

Data analysis

Campaign planning

Creative thinking

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Job description

Responsibilities

• 1.Brand Strategy Development
  • Collaborate with senior management to defineand refine brand positioning, target audience, and brandvoice
  • Develop a comprehensive brand strategy alignedwith company values, mission, and long-term goals
• 2.Marketing Campaigns
  • Conceptualize, lead, and execute integratedmarketing campaigns for both physical stores and ecommerce
  • Includes seasonal promotions, product launches,and special events
  • Ensure consistent brand messaging across alltouchpoints
• 3.Digital Marketing
  • Define, develop, and implement digitalmarketing strategies (SEO, SEM, email marketing, socialmedia, influencer marketing)
  • Optimize campaigns to drive website traffic,engagement, and conversions
• 4.Retail Store Marketing
  • Plan and execute in-store marketinginitiatives, visual merchandising, and store promotions
  • Enhance customer experience and drive foottraffic to physical stores
• 5.Market Research and Analysis
  • Conduct market research, customer surveys, andcompetitor analysis
  • Identify growth opportunities and assess brandperception
  • Use data-driven insights to inform marketingstrategies and decisions
• 6.Budget Management
  • Manage the marketing budget effectively
  • Allocate resources to initiatives strategicallyto maximize ROI
• 7.Brand Partnerships
  • Identify, negotiate, and manage brandpartnerships, collaborations, and sponsorships
  • Expand brand visibility and reach new customersegments
• 8.Ecommerce Growth
  • Collaborate with the ecommerce team to improveonline shopping experience
  • Increase conversion rates and drive onlinesales

Requirements

• Minimum 2 years of proven experience as a BrandManager or Marketing Manager in the jewelleryor fashion,beauty, luxury retail industry, preferably in Bali.
• Bachelor's degree in Marketing, BusinessAdministration, or related field (Master's preferred).
• Demonstrated success in driving sales and brandgrowth in both physical and digital channels.
• Strong understanding of digital marketing ande-commerce best practices.
• Excellent analytical skills with the ability tointerpret data and make data-driven decisions.
• Creative thinker with the ability toconceptualize and execute innovative marketing campaigns.
• Exceptional communication, presentation, andinterpersonal skills.
• Ability to work collaboratively and leadcross-functional teams.
• Passion for jewellery and a keen eye foraesthetics and design.