Marketing Manager

NPAworldwide; Indonesia; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

NPAworldwide in Indonesia seeks a Marketing Manager to develop and execute integrated marketing strategies for aesthetic clinic services and OTC skincare products. You will lead offline activities—events, partnerships, activations, CRM—and digital campaigns across multiple channels to strengthen the brand and drive growth.

You will manage brand positioning, plan customer acquisition, retention, and loyalty programs, collaborate with clinic operations, sales, and product teams, analyze campaign

Qualifications

• Bachelor's degree required.
• Minimum 7–10 years of marketing or brand management experience, with strong exposure to digital marketing.
• Experience in skincare, aesthetic, dermatology, beauty, or healthcare industry highly preferred.
• Strong preference for candidates with clinic-based healthcare marketing experience, particularly aesthetic or dermatology clinics.
• Proven experience managing integrated online and offline marketing campaigns.
• Strong understanding of brand management, customer engagement, CRM, and digital marketing analytics.
• Excellent leadership, communication, stakeholder management, and project management skills.

Responsibilities

• Develop and execute integrated marketing strategies for aesthetic clinic services and OTC skincare products.
• Lead offline marketing activities (events, partnerships, activations, CRM) and digital campaigns across multiple channels.
• Manage the company's overall brand positioning, ensuring consistent messaging across services, products, and customer touchpoints.
• Plan and execute customer acquisition, retention, and loyalty programs to grow the customer base.
• Collaborate with clinic operations, sales, and product teams to deliver effective marketing campaigns.
• Analyze campaign performance, customer insights, and market trends to optimize marketing ROI.
• Manage external agencies, creative partners, and marketing vendors while ensuring timely project delivery.
• Prepare annual marketing plans, budgets, and performance reports for senior management.

Skills

Marketing strategy

Brand management

Leadership

Communication

CRM

Digital marketing analytics

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

CRM software

Job description

Job Description

Key Responsibilities

• Develop and execute integrated marketing strategies for aesthetic clinic services and OTC skincare products.
• Lead both offline marketing activities (events, partnerships, activations, CRM) and digital marketing campaigns across multiple channels.
• Manage the companys overall brand positioning, ensuring consistent messaging across services, products, and customer touchpoints.
• Plan and execute customer acquisition, retention, and loyalty programs to grow the customer base.
• Collaborate with clinic operations, sales, and product teams to deliver effective marketing campaigns.
• Analyze campaign performance, customer insights, and market trends to optimize marketing ROI.
• Manage external agencies, creative partners, and marketing vendors while ensuring timely project delivery.
• Prepare annual marketing plans, budgets, and performance reports for senior management.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Minimum 710 years of marketing or brand management experience, with strong exposure to digital marketing.
• Experience in the skincare, aesthetic, dermatology, beauty, or healthcare industry is highly preferred.
• Strong preference for candidates with clinic-based healthcare marketing experience, particularly aesthetic or dermatology clinics.
• Proven experience managing integrated online and offline marketing campaigns.
• Strong understanding of brand management, customer engagement, CRM, and digital marketing analytics.
• Excellent leadership, communication, stakeholder management, and project management skills.

Why Is This a Great Opportunity

New role of the marketing, and integrating their brand management and digital marketing functions