Marketing Executive

Siloam Hospitals; Bekasi; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

Siloam Hospitals in Indonesia seeks a marketing professional to implement strategies aligned with hospital themes and socialise products/events to staff, patients, visitors and the community.

You will work with specialist doctors to define event sub-themes, manage end-to-end event prep, coordinate stakeholders, and handle branding via websites, videos and social media. Strong copywriting and media-relations skills are essential.

Qualifications

• Experience in sales and marketing, preferably within a healthcare or hospital setting.
• Strong understanding of marketing principles, strategies, and tools, including digital marketing, content creation, and social media management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.

Responsibilities

• Implement marketing strategies and processes based on the hospital's monthly/annual themes to socialize hospital products or events to workers, patients, families, visitors and the community.
• Together with specialist doctors, determine the sub-theme of the event according to monthly themes or patient needs.
• Carry out event preparations from start to finish to ensure the event runs as planned.
• Coordinate the implementation of the event and involved parties, including documentation during the event.
• Carry out branding activities through websites, videos or social media according to the hospital's needs.
• Carry out copywriter functions, including blasting promos/events, doctor articles, advertorials, and others.
• Establish good relationships with media (online media, newspapers, magazines, TV) for branding and advertising needs.
• Collect required data and/or make reports related to operational activities as accountability to superiors.
• Implement procedures and practices for quality and safety services, including attending training, collecting data, documenting and reporting as needed.
• Responsible for personal revenue target.

Skills

Marketing principles

Digital marketing

Content creation

Social media management

Branding

Copywriting

Event coordination

Public relations

Education

Bachelor/Master Degree in Public Relations, Supply Chain Management, Operations, Business Management or related major

Tools

Google Analytics

Social media management tools

Email marketing software

Job description

Job Description

• Implement marketing strategies and processes based on the hospital's monthly/annual themes to socialize hospital products or events to workers. patients, patient families, visitors and the community


• Together with specialist doctors, determine the sub-theme of the event according to the hospital's monthly theme or based on the needs of patients and visitors to ensure patients and visitors receive the education they need.


• Carry out event preparations from start to finish to ensure the event runs as planned


• Coordinating the implementation of the event and the parties involved, including carrying out documentation during the event


• Carrying out branding activities through websites, videos or social media according to the hospital's needs


• Carrying out copywriter functions, including blasting promos/events, doctor articles, advertorials, and others


• Establish good relationships with existing media, including online media, newspapers, magazines and television related to the branding and advertising needs of the Hospital


• Collect required data and/or make reports related to operational activities as accountability to superiors


• Implement procedures and practices for quality and safety services, including attending training, collecting data, documenting and/or making reports needed to support the achievement of hospital wide indicators and related department/unit targets


• Responsible for personal revenue target

Qualifications

• Bachelor/ Master Degree from Public Relations, Supply Chain Management, Operations, Business Management or any related major


• Experience in sales and marketing, preferably within a healthcare or hospital setting.


• Strong understanding of marketing principles, strategies, and tools, including digital marketing, content creation, and social media management.


• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.


• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.