Marketing Executive

Siloam Hospitals Group; Provinsi Bali; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Siloam Hospitals Group seeks a marketing professional to implement strategies aligned with monthly and annual hospital themes. You will socialize hospital products and events to workers, patients, families, visitors, and the community.

In collaboration with specialist doctors, you will determine event sub-themes and ensure educational content reaches patients and visitors. You will manage branding across websites, videos, and social media, and handle promotional copywriting and media

Qualifications

• Bachelor or Master degree in Public Relations, Marketing, Communications, or related field.
• Experience in marketing, preferably in healthcare or hospital settings.
• Strong understanding of marketing principles, digital marketing, content creation and social media management.

Responsibilities

• Develop and implement marketing strategies aligned with hospital themes.
• Collaborate with doctors to set event sub-themes and patient education goals.
• Plan and execute marketing events from start to finish.
• Coordinate event execution and document outcomes.

Skills

Marketing strategy

Healthcare marketing

Digital marketing

Content creation

Social media management

Analytics & reporting

Education

Bachelor/Master in Public Relations or related major

Tools

Google Analytics

Email marketing software

Job description

• Implement marketing strategies and processes based on the hospital's monthly/annual themes to socialize hospital products or events to workers. patients, patient families, visitors and the community
• Together with specialist doctors, determine the sub-theme of the event according to the hospital's monthly theme or based on the needs of patients and visitors to ensure patients and visitors receive the education they need.
• Carry out event preparations from start to finish to ensure the event runs as planned
• Coordinating the implementation of the event and the parties involved, including carrying out documentation during the event
• Carrying out branding activities through websites, videos or social media according to the hospital's needs
• Carrying out copywriter functions, including blasting promos/events, doctor articles, advertorials, and others
• Establish good relationships with existing media, including online media, newspapers, magazines and television related to the branding and advertising needs of the Hospital
• Collect required data and/or make reports related to operational activities as accountability to superiors
• Implement procedures and practices for quality and safety services, including attending training, collecting data, documenting and/or making reports needed to support the achievement of hospital wide indicators and related department/unit targets

Qualifications

• Bachelor/ Master Degree from Public Relations, Supply Chain Management, Operations, Business Management or any related major
• Experience in marketing, preferably within a healthcare or hospital setting.
• Strong understanding of marketing principles, strategies, and tools, including digital marketing, content creation, and social media management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.