Marketing Executive

Siloam Hospitals Group; Bekasi; On-site; IDR 100,440,000 - 156,240,000; Full time

Job summary

Siloam Hospitals Group is seeking a marketing professional in Bekasi to implement strategies tied to monthly and annual hospital themes. The role involves coordinating events with doctors, managing branding across digital channels, and producing copy for promos and articles.

You will build media relationships and collect data for reporting while ensuring quality, safety, and adherence to hospital targets. A strong marketing background in healthcare is preferred.

Qualifications

• Bachelor or Master degree in Public Relations, Supply Chain Management, Operations, Business Management or any related major.
• Experience in sales and marketing within healthcare or hospital setting.
• Strong understanding of marketing principles, including digital marketing, content creation, and social media management.
• Proficiency with Google Analytics and email marketing software.
• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.

Responsibilities

• Implement marketing strategies aligned with the hospital's monthly/annual themes to socialize hospital products or events to workers, patients, families, visitors and the community.
• Collaborate with specialist doctors to determine sub-themes of events according to monthly themes or patient needs.
• Plan and execute events from start to finish to ensure they run as planned.
• Coordinate event implementation and documentation with involved parties.
• Lead branding activities through websites, videos or social media as needed by the hospital.
• Perform copywriting for promos, doctor articles, advertorials and other content.
• Establish relationships with media outlets including online media, newspapers, magazines and TV for branding and advertising needs.
• Collect data and prepare reports on operational activities for accountability to superiors.
• Implement quality and safety procedures and participate in training to support hospital indicators.
• Aim to meet personal revenue targets.

Skills

Sales & marketing experience

Digital marketing

Content creation

Social media management

Attention to detail

Education

Bachelor/Master degree in Public Relations or related

Healthcare or hospital sector experience

Tools

Google Analytics

Email marketing software

Job description

• Implement marketing strategies and processes based on the hospital's monthly/annual themes to socialize hospital products or events to workers. patients, patient families, visitors and the community
• Together with specialist doctors, determine the sub-theme of the event according to the hospital's monthly theme or based on the needs of patients and visitors to ensure patients and visitors receive the education they need.
• Carry out event preparations from start to finish to ensure the event runs as planned
• Coordinating the implementation of the event and the parties involved, including carrying out documentation during the event
• Carrying out branding activities through websites, videos or social media according to the hospital's needs
• Carrying out copywriter functions, including blasting promos/events, doctor articles, advertorials, and others
• Establish good relationships with existing media, including online media, newspapers, magazines and television related to the branding and advertising needs of the Hospital
• Collect required data and/or make reports related to operational activities as accountability to superiors
• Implement procedures and practices for quality and safety services, including attending training, collecting data, documenting and/or making reports needed to support the achievement of hospital wide indicators and related department/unit targets
• Responsible for personal revenue target

Qualifications

• Bachelor/ Master Degree from Public Relations, Supply Chain Management, Operations, Business Management or any related major
• Experience in sales and marketing, preferably within a healthcare or hospital setting.
• Strong understanding of marketing principles, strategies, and tools, including digital marketing, content creation, and social media management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.