Marketing Executive

Siloam Hospitals Group (Tbk); Bekasi; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

Siloam Hospitals Group (Tbk) in Bekasi, Indonesia, seeks a Marketing professional to implement strategies aligned with monthly themes, social campaigns, and hospital events. You will collaborate with doctors to tailor sub-themes for patient education and manage end-to-end event planning.

You will lead branding via websites, videos, and social media, and handle copywriting for promos, articles, and advertorials.

Qualifications

• Bachelor/ Master Degree from Public Relations, Supply Chain Management, Operations, Business Management or any related major
• Experience in sales and marketing, preferably within a healthcare or hospital setting.
• Strong understanding of marketing principles, strategies, and tools, including digital marketing, content creation, and social media management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.

Responsibilities

• Implement marketing strategies and processes based on the hospital's monthly/annual themes to socialize hospital products or events to workers, patients, patient families, visitors and the community
• Determine sub-themes with specialist doctors according to monthly themes or patient needs to educate patients and visitors
• Carry out event preparations from start to finish to ensure the event runs as planned
• Coordinate the implementation of the event and the involved parties, including documenting during the event
• Carry out branding activities through websites, videos or social media according to the hospital's needs
• Carry out copywriter functions, including promos/events, doctor articles, advertorials, and others
• Establish good relationships with existing media, including online media, newspapers, magazines and television related to branding and advertising needs of the Hospital
• Collect required data and/or make reports related to operational activities as accountability to superiors
• Implement procedures and practices for quality and safety services, including training, data collection, documentation and reporting to support hospital targets
• Responsible for personal revenue target

Skills

Marketing principles

Digital marketing

Content creation

Social media management

Copywriting

Education

Bachelor/Master in Public Relations, Supply Chain Management, Operations, Business Management or related major

Tools

Google Analytics

Email marketing software

Social media management tools

Job description

Responsibilities

• Implement marketing strategies and processes based on the hospital's monthly/annual themes to socialize hospital products or events to workers. patients, patient families, visitors and the community
• Together with specialist doctors, determine the sub-theme of the event according to the hospital's monthly theme or based on the needs of patients and visitors to ensure patients and visitors receive the education they need.
• Carry out event preparations from start to finish to ensure the event runs as planned
• Coordinating the implementation of the event and the parties involved, including carrying out documentation during the event
• Carrying out branding activities through websites, videos or social media according to the hospital's needs
• Carrying out copywriter functions, including blasting promos/events, doctor articles, advertorials, and others
• Establish good relationships with existing media, including online media, newspapers, magazines and television related to the branding and advertising needs of the Hospital
• Collect required data and/or make reports related to operational activities as accountability to superiors
• Implement procedures and practices for quality and safety services, including attending training, collecting data, documenting and/or making reports needed to support the achievement of hospital wide indicators and related department/unit targets
• Responsible for personal revenue target

Qualifications

• Bachelor/ Master Degree from Public Relations, Supply Chain Management, Operations, Business Management or any related major
• Experience in sales and marketing, preferably within a healthcare or hospital setting.
• Strong understanding of marketing principles, strategies, and tools, including digital marketing, content creation, and social media management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Strong attention to detail to ensure accuracy and consistency in marketing materials and campaign execution.

Siloam International Hospitals (Siloam) is Indonesia’s most progressive and innovative healthcare provider that has set the benchmark for high quality healthcare services in Indonesia. Siloam’s medical team of more than 500 general practitioners, 2,200 specialist doctors, and 9,000 nurses, allied health, and support staff, offers international quality healthcare services to nearly two million patients annually.

With equal access to medical care in Indonesia still a challenge, Siloam’s business strategy allows its hospital to operate on a lower cost based on economic of scale.

Siloam International Hospitals (Siloam) is Indonesia’s most progressive and innovative healthcare provider that has set the benchmark for high quality healthcare services in Indonesia. Siloam’s medical team of more than 500 general practitioners, 2,200 specialist doctors, and 9,000 nurses, allied health, and support staff, offers international quality healthcare services to nearly two million patients annually.

With equal access to medical care in Indonesia still a challenge, Siloam’s business strategy allows its hospital to operate on a lower cost based on economic of scale.