Marketing Creative Content (Tiktok)

PT Allo Bank Indonesia, Tbk; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

PT Allo Bank Indonesia, Tbk is seeking a seasoned Creative Writer to craft campaign copy across products, social media, and brand initiatives in Indonesia. You will translate business goals into compelling ideas and messages and develop scripts, headlines, and content while maintaining Allo Bank's distinctive voice.

The role requires a strong portfolio in campaign and brand communications, 3+ years in related roles, and fluency in Bahasa Indonesia with good English.

Qualifications

• Bachelor’s degree in Communication/Marketing/Advertising/Journalism/English or related field.
• At least 3 years as Creative Writer, Copywriter or Content Writer.
• Strong portfolio in campaign, digital, social media, and brand communication.
• Excellent writing in Bahasa Indonesia with good English command.
• Understand brand voice, tone, and audience insights.
• Able to translate business or product information into simple, engaging communication.
• Creative, detail-oriented, and able to work fast and collaboratively.
• Experience in banking, fintech, digital products, or consumer brands is a plus.

Responsibilities

• Develop communication across campaigns, products, social media, digital activations, and brand initiatives.
• Translate business and product objectives into communication ideas, key messages, and creative concepts.
• Write and develop campaign copy, headlines, taglines, social media content, scripts, product messaging, and other materials.
• Collaborate with Creative, Brand Experience, Social Media, Product, and Business teams to align with objectives.
• Maintain a consistent Allo Bank tone of voice across channels and touchpoints.
• Adapt communication based on target audience, channel, and campaign objectives.
• Develop communication that supports awareness, consideration, engagement, and acquisition.
• Review and refine copy for clarity, consistency, accuracy, and creative quality.

Skills

Creative writing

Copywriting

Content writing

Storytelling

Brand voice

Campaign messaging

Bahasa Indonesia

English proficiency

Education

Bachelor’s degree in Communication/Marketing/Advertising/Journalism/English

Job description

• Develop creative and compelling communication across campaigns, products, social media, digital activations, and brand initiatives.
• Translate business and product objectives into communication ideas, key messages, and creative concepts.
• Write and develop campaign copy, headlines, taglines, social media content, scripts, product messaging, and other communication materials.
• Collaborate with Creative, Brand Experience, Social Media, Product, and Business teams to ensure communication aligns with business and brand objectives.
• Maintain a consistent Allo Bank tone of voice across different channels and customer touchpoints.
• Adapt communication based on target audience, channel, and campaign objectives.
• Develop communication that supports awareness, consideration, engagement, and customer acquisition.
• Review and refine copy to ensure clarity, consistency, accuracy, and creative quality.

Requirements :

• Bachelor’s degree in Communication, Marketing, Advertising, Journalism, English/Literature, or related fields.
• Minimum 3 years of experience as a Creative Writer, Copywriter, Content Writer, or similar role.
• Strong portfolio in campaign, digital, social media, and brand communication.
• Excellent writing and storytelling skills in Bahasa Indonesia, with good command of English.
• Strong understanding of brand communication, tone of voice, and audience insights.
• Able to translate business or product information into simple, engaging, and relevant communication.
• Creative, detail-oriented, and comfortable working in a fast-paced and collaborative environment.
• Experience in banking, fintech, digital products, or consumer brands is an advantage.