Marketing Coordinator

BluBridge Center; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

BluBridge Center is expanding its partnerships and marketing efforts in Surabaya. The role focuses on identifying and formalizing partnerships, managing ongoing collaborations, and boosting inquiries through monthly promotions and brand visibility initiatives.

The position also includes analyzing marketing performance, leading events with partners, coordinating with the events and marketing teams, and ensuring up-to-date promotional materials and social media direction.

Qualifications

• Bachelor’s degree in Marketing, Communication, Psychology or related field.
• Minimum 2 years of marketing or partnerships experience.
• Basic SEO and UI/UX understanding for content performance.
• Strong English and Bahasa Indonesia communication skills.
• Proficient with Excel and Google Workspace; familiarity with analytics tools is a plus.
• Experience in a service-based industry is a plus.

Responsibilities

• Identify, approach and formalize partnerships through MOUs.
• Manage ongoing partnerships and track referral impacts.
• Develop and implement strategies to increase inquiries and brand visibility (monthly promotions).
• Analyze monthly marketing performance and adjust plans accordingly.
• Lead and execute event initiatives with partners, coordinating logistics and teams.
• Ensure suitable content direction for social media with external vendors.
• Develop and ensure promotional materials (brochures, PR kits, website) are accurate and updated.
• Collaborate with internal teams to align during marketing activities and promotions.

Skills

Communication

Interpersonal skills

SEO basics

UI/UX basics

Excel

Google Workspace

Marketing tools

Education

Bachelor’s degree in Marketing, Communication, Psychology, or a related field

Tools

Marketing tools

Job description

Identify, approach and formalize partnerships through MOUs.

Manage ongoing partnerships and track referral impacts.

Develop and implement strategies to increase inquiries and brand visibility (including monthly promotions) while ensuring cost-effective executions.

Analyze and receive feedback for monthly marketing performance and adjust marketing plans accordingly.

Lead and execute event initiatives, including joint events with partners, overseeing logistics as well as Event & Marketing team coordination.

Ensure suitable content direction for social media by coordinating with external social media vendors.

Develop and ensure promotional materials (e.g. brochures, PR kits, website) are accurate and updated.

Collaborate with internal teams to ensure readiness and alignment during marketing activities and promotions.

Qualifications

Bachelor’s degree in Marketing, Communication, Psychology, or a related field.

Minimum 2 years of experience in marketing, partnerships, or related roles.

Basic understanding of SEO and UI/UX principles for website and content performance.

Strong communication and interpersonal skills in both English and Bahasa Indonesia.

Proficient in using Excel and Google Workspace, with familiarity with basic marketing or analytics tools as a plus.

Experience in a service-based industry (education, healthcare, child services, or similar) is a plus.