Marketing Coordinator

Yayasan Rinjani Indah (Mandalika Intercultural School); Lombok; On-site; IDR 72,000,000 - 120,000,000; Full time

Job summary

Yayasan Rinjani Indah (Mandalika Intercultural School) is seeking a Marketing Coordinator to coordinate and implement marketing activities, strengthen the MIS brand, and support student enrollment. The role involves developing engaging content, campaigns, events, and partnerships across multiple channels in Indonesia.

The successful candidate will oversee social media content, coordinate materials, and collaborate with leadership, Admissions, and Marketing teams.

Qualifications

• Strong written & spoken English and Bahasa Indonesia
• Experience in marketing, social media, communications or PR
• Education setting or international school experience is a plus
• Understanding of social media platforms and digital marketing
• Creative, proactive, organized, and detail-oriented
• Ability to manage multiple tasks and meet deadlines

Responsibilities

• Coordinate and implement marketing activities promoting MIS and its programs
• Develop and implement cost-effective marketing campaigns with approval from leadership
• Ensure materials align with MIS brand identity and messages
• Plan, publish and manage content across MIS social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube)
• Maintain social media content calendar for consistent communication
• Capture and edit photos/videos of school activities and events
• Monitor engagement and respond to inquiries
• Support Admissions with promotional content for prospective families
• Coordinate production and distribution of marketing materials
• Prepare updates and reports on marketing activities and campaigns

Skills

Communication

Coordination

Multitasking

Creativity

Education

Marketing/Communications/PR/Business degree

Tools

Canva

CapCut

Meta Business Suite

Meta Ads Manager

Job description

The Marketing Coordinator is responsible for coordinating and implementing marketing and communication activities to strengthen Mandalika Intercultural School (MIS)'s brand presence, promote the school's programs and activities, and support student enrollment and community engagement. The role works closely with the School Leadership, Admissions, Marketing, and other relevant teams to develop and deliver engaging content, marketing campaigns, events, partnerships, and promotional activities that communicate MIS's key messages to existing and prospective families.

Key responsibilities:

Coordinate and implement marketing activities that promote MIS, its educational programs, school culture, and community

Support the development and implementation of cost-effective marketing campaigns, subject to approval from the Principal, Director, or relevant line manager

Ensure marketing materials and communications are aligned with MIS's brand identity, values, and key messages

Plan, coordinate, and publish engaging content across MIS social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube

Maintain and coordinate the school's social media content calendar to ensure consistent and timely communication

Capture and edit photos and videos of school activities, events, programs, and community initiatives

Monitor social media engagement and respond to or coordinate responses to relevant inquiries

Support Admissions activities by preparing and distributing promotional content for prospective families

Coordinate the production and distribution of marketing materials, including digital and printed materials

Prepare regular updates and reports on marketing activities, social media performance, and campaign outcomes

Diploma or Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field is preferred

Previous experience in marketing, social media, communications, public relations, or a related field

Experience in an educational setting or international school environment is an advantage

Good written and spoken English and Bahasa Indonesia

Good understanding of social media platforms and digital marketing

Proficiency in relevant tools such as Canva, CapCut or similar video editing tools, Meta Business Suite, and Meta Ads Manager is preferred

Basic understanding of social media analytics and reporting

Strong communication and coordination skills

Creative, proactive, organized, and detail-oriented

Able to manage multiple tasks, meet deadlines, and adapt to changing priorities