Marketing Communications Manager

this is april; Indonesia; On-site; IDR 279,000,000 - 468,720,000; Full time

Job summary

this is april leads integrated 360° marketing communication strategies and campaigns, overseeing brand campaigns, launches, promotions, events, and offline activations from concept to evaluation.

The role focuses on developing influencer strategies, partnerships, and content direction across social platforms, strengthening brand positioning and community engagement for a fashion/beauty lifestyle consumer brand.

Qualifications

• 5+ years of experience in Marketing Communication, Brand Marketing, KOL/Influencer Marketing, Campaign, Partnership, or related roles.
• Experience in fashion, beauty, lifestyle, retail, or consumer brands is a plus
• Proven experience leading 360° campaigns from strategy to execution
• Excellent verbal and written communication skills in Bahasa Indonesia and English
• Highly organized, detail-oriented, able to work in a fast-paced environment
• Strong network and relationships with KOLs, influencers, creators, communities, media, and brand partners.
• Strong understanding of brand building, social media, influencer marketing, partnerships, and consumer trends.
• Strong strategic thinking, project management, negotiation, and leadership skills

Responsibilities

• Develop and execute integrated 360° marketing communication strategies and campaigns.
• Lead brand campaigns, launches, promotions, events, and offline activations, from concept to execution and evaluation.
• Develop and manage KOL, influencer, creator, and affiliate strategies across platforms.
• Build relationships with creators, communities, media, and strategic partners.
• Identify and lead brand partnerships and collaborations to strengthen awareness and business impact.
• Set communication and content direction across social media and other consumer touchpoints.
• Strengthen THIS IS APRIL’s brand positioning, identity, and community engagement.
• Lead and collaborate with internal teams, agencies, vendors, creators, and partners.
• Manage campaign budgets, timelines, KPIs, and performance reporting.
• Lead and develop the Marketing Communication team.

Skills

Marketing communications

Brand marketing

Campaign management

Influencer marketing

Partnerships

Leadership

Project management

English/Bahasa Indonesia

Education

Bachelor’s degree in Marketing/Communications/PR

Job description

• Develop and execute integrated 360° marketing communication strategies and campaigns.
• Lead brand campaigns, launches, promotions, events, and offline activations from concept to execution and evaluation.
• Develop and manage KOL, influencer, creator, and affiliate strategies across relevant platforms.
• Build and maintain strong relationships with creators, communities, media, and strategic partners.
• Identify and lead brand partnerships and collaborations that strengthen awareness and business impact.
• Set communication and content direction across social media and other consumer touchpoints.
• Strengthen THIS IS APRIL’s brand positioning, identity, and community engagement.
• Lead and collaborate with internal teams, agencies, vendors, creators, and partners.
• Manage campaign budgets, timelines, KPIs, and performance reporting.
• Lead and develop the Marketing Communication team

Qualification

• Female, Age max 30 years old
• Minimum Bachelor’s degree in Marketing, Communication, Advertising, PR, or related fields
• 5+ years of experience in Marketing Communication, Brand Marketing, KOL/Influencer Marketing, Campaign, Partnership, or related roles.
• Experience in fashion, beauty, lifestyle, retail, or consumer brands is a plus
• Proven experience leading 360° campaigns from strategy to execution
• Excellent verbal and written communication skills in both Bahasa Indonesia and English.
• Highly organized, detail-oriented, able to work in a fast-paced environment and take full ownership
• Strong network and relationships with KOLs, influencers, creators, communities, media, and brand partners.
• Strong understanding of brand building, social media, influencer marketing, partnerships, and consumer trends.
• Strong strategic thinking, project management, negotiation, and leadership skills