Marketing & Brand Manager

Carina Hardy, Inc.; Kecamatan Ubud; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Carina Hardy, Inc. in Ubud, Bali, is seeking an experienced Marketing & Brand Manager to own and execute strategy for an international premium jewellery brand. The role combines strategy with hands-on execution in a studio setting.

The ideal candidate is proactive, highly organized, and capable of independent work while collaborating with founders and the team to elevate brand and marketing systems.

Qualifications

• Proven experience in marketing, digital marketing, and brand management.
• Strong understanding of email marketing, social media, content creation, and e-commerce.
• Experience with CRM platforms, Shopify, and marketing automation tools.

Responsibilities

• Plan, coordinate, and execute marketing campaigns across digital channels.
• Manage social media, content calendars, publishing, and community engagement.
• Plan and execute email marketing campaigns, segmentation, and automations.
• Maintain and optimize Shopify website, product listings, and assets.
• Coordinate product launches, brand activations, events, and PR initiatives.
• Develop marketing collateral, basic design assets, and brand resources.
• Coordinate external creative partners and influencers.
• Support outreach and maintain organized records and follow-ups.
• Ensure content accuracy, on-brand messaging, and timely publication.
• Track marketing performance and improve systems and processes.
• Leverage AI and modern marketing tools to boost productivity.

Skills

Marketing experience

Digital marketing

Brand management

CRM platforms

Shopify

Content creation

Project management

Tools

Shopify

Job description

Compensation: Competitive - based on experience

About the Role

We are looking for an experienced, hands-on Marketing & Brand Manager to join our team in Ubud. This is a studio-based role for someone who enjoys both strategy and execution and wants to play a meaningful role in building an international premium jewellery brand.

The ideal candidate is proactive, highly organized, and takes ownership of their work. They don't simply complete tasks—they improve systems, solve problems, contribute ideas, and consistently raise the quality of everything they touch. They are comfortable working independently while collaborating closely with the founders and the wider team.

Key Responsibilities

• Plan, coordinate, and execute marketing campaigns across digital channels.
• Manage social media, content calendars, publishing, and community engagement, including Instagram.
• Plan and execute email marketing campaigns, customer segmentation, and marketing automations.
• Maintain and optimize our Shopify website, product listings, website content, and digital assets.
• Coordinate the planning, production, and execution of product launches, brand activations, events, collaborations, photoshoots, and PR initiatives.
• Develop marketing collateral, basic graphic design assets, presentations, and maintain PR materials, lookbooks, and brand resources.
• Coordinate photographers, designers, stylists, printers, influencers, and other external creative partners.
• Support PR, partnership, media, and stockist outreach while maintaining organized records and timely follow-up.
• Ensure all marketing content, emails, website updates, and social media posts are accurate, on-brand, and ready before publication.
• Track marketing performance, prepare reports, and continuously improve marketing systems, workflows, and processes.
• Leverage AI and modern marketing tools to improve productivity, creativity, and overall marketing performance.

What We're Looking For

• Proven experience in marketing, digital marketing, brand management, or a similar role.
• Strong understanding of digital marketing, social media, email marketing, content creation, e-commerce, and basic graphic design.
• Experience with CRM platforms, email marketing software, Shopify, and modern marketing tools.
• Excellent organizational, communication, and project management skills.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Comfortable taking ownership, making sound decisions, and working with minimal supervision.
• Curious, adaptable, proactive, and committed to continuous learning and improvement.

Why Join Us?

• Work directly with the founders of an international premium jewellery brand.
• Make a meaningful impact in a small, highly collaborative team where your ideas matter.
• Enjoy broad ownership across branding, digital marketing, product launches, PR, creative projects, and events.
• Help build systems, improve processes, and shape the future of a fast-growing, design-driven business based in beautiful Ubud, Bali.