Manager Marketing

PT Sukses Bersama Kencana Satya; Kota Mojokerto; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT Sukses Bersama Kencana Satya is seeking a Marketing Manager to develop and execute mall marketing strategies to increase visitor numbers, engagement, and brand awareness. You will plan events, activations, and digital campaigns, coordinating with tenants and cross-functional teams to drive results.

The role requires leadership of the Marketing team, budget management, and strong analytics to monitor performance and trends in the mall environment.

Qualifications

• Bachelor's degree in Marketing or related field.
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Responsibilities

• Develop and implement mall marketing strategies to boost traffic and awareness.

Skills

Mall marketing

Strategic planning

Budget management

Team leadership

Stakeholder engagement

Digital marketing

Event management

Education

Bachelor's degree

Tools

Google Analytics

Instagram

TikTok

Facebook

CRM

Job description

Marketing Manager responsible for developing and executing marketing strategies and programs for a mall to increase visitor numbers, engagement, and brand awareness. The role involves planning and managing events, activations, digital marketing initiatives, and tenant collaborations while monitoring performance metrics and market trends.

Key responsibilities

Develop and implement mall marketing strategies and programs to increase visitor traffic, engagement, and awareness

Create annual and monthly marketing plans, campaigns, and promotional activities aligned with company targets

Plan and manage events and activations including seasonal events, entertainment, exhibitions, bazaars, and community programs

Develop programs to increase customer traffic, dwell time, tenant sales, and customer engagement

Manage marketing budget and ensure effective allocation aligned with targets

Oversee digital marketing and social media activities including content planning, campaigns, engagement, and digital advertising

Build and maintain partnerships with tenants, brands, media partners, communities, influencers, sponsors, and strategic partners

Coordinate with leasing, operations, security, engineering, finance, and related departments on marketing program implementation

Monitor visitor traffic, campaign effectiveness, engagement, tenant participation, and event results

Lead, direct, and evaluate the performance of the Marketing team

About you

Minimum S1 education, preferably in Marketing, Communications, Management, Business, or related field

Minimum 5 years of experience in marketing, with experience in mall, retail, property, shopping center, hospitality, or event management preferred

Minimum 2 years in a managerial or supervisory position

Understanding of mall marketing, retail marketing, tenant engagement, events, promotions, and digital marketing concepts

Ability to develop marketing strategies, marketing plans, budgets, and campaigns

Knowledge of social media and digital marketing platforms including Instagram, TikTok, Facebook, Google, and other digital platforms

Ability to conduct market analysis, customer behavior analysis, visitor traffic analysis, and marketing program effectiveness evaluation

Strong communication, negotiation, presentation, and leadership skills

Creative, innovative, proactive, able to work towards targets, and strong problem-solving abilities

Ability to build and maintain relationships with tenants, vendors, media, communities, brands, and external parties