Leaseback Marketing & Product Strategy Director

Techconnect.id; Kebayoran Baru; Vor Ort; IDR 1.200.000.000 - 1.800.000.000; Vollzeit

Zusammenfassung

Techconnect.id is seeking a Division Head to lead Leaseback marketing and product management. You will shape comprehensive strategies responsive to industry trends, regulations, and customer behavior, collaborating across Product Development, Risk Management, and key partners.

You will drive CRM initiatives, branding, and integrated marketing campaigns while managing budgets, KPIs, and cross-functional teams to deliver sustainable growth and enhanced asset quality.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, Finance, or related field (Master’s degree preferred).
• Minimum 12 years of experience in marketing and/or product management within financing, leasing, banking, or financial services industries.
• Strong understanding of Leaseback products, financing schemes, portfolio management, and risk-quality balance.
• Proven track record in developing successful marketing strategies and driving business growth.
• Experience in managing partnerships and distribution networks (dealer, showroom, marketplace ecosystem).
• Strong analytical and data-driven decision-making capability.
• Solid financial acumen with budgeting, ROI analysis, and portfolio performance monitoring.
• Demonstrated leadership experience managing senior-level teams (Department Head/Section Head level).
• Excellent strategic thinking, communication, negotiation, and stakeholder management skills.
• Ability to present business insights and strategic recommendations to senior leadership and Board of Directors.

Aufgaben

• Develop and execute comprehensive Leaseback marketing and product strategies based on industry trends, regulatory landscape, customer behavior, and competitive benchmarking.
• Lead the development and enhancement of Leaseback products and financing schemes with cross-functional teams to ensure regulatory compliance, profitability, and asset quality.
• Establish and optimize strategic partnerships with dealers, showrooms, marketplaces, and other key partners to expand distribution channels and increase financing volume.
• Design and implement Customer Relationship Management (CRM) strategies, including loyalty, retention, and cross-selling programs to improve customer lifetime value and reduce attrition.
• Oversee integrated marketing communication initiatives (branding, campaigns, digital marketing, events, sponsorships, and PR) to strengthen brand positioning and market awareness.
• Manage and optimize marketing budgets through data-driven cost-benefit analysis to ensure efficiency and measurable ROI.
• Monitor divisional performance through KPIs such as sales volume, portfolio quality (NPF), marketing ROI, and product contribution, ensuring continuous improvement and target achievement.
• Lead and develop Department Heads and Section Heads through coaching, talent development, and performance management to build a high-performing, agile, and results-oriented marketing organization.
• Prepare strategic business reports and recommendations for Board-level management to support informed decision-making.

Kenntnisse

Strategic thinking

Leadership

Stakeholder management

Data-driven decision making

Budgeting & ROI analysis

Portfolio management

Risk-quality balance

Partnership development

Negotiation

Excellent communication

Ausbildung

Bachelor’s degree in Marketing/Business Administration/Finance

Master’s degree preferred

Jobbeschreibung

Techconnect.id is seeking a Division Head to lead Leaseback marketing and product management. You will shape comprehensive strategies responsive to industry trends, regulations, and customer behavior, collaborating across Product Development, Risk Management, and key partners.

You will drive CRM initiatives, branding, and integrated marketing campaigns while managing budgets, KPIs, and cross-functional teams to deliver sustainable growth and enhanced asset quality.