KOL Specialist

PT Bumi Permata Teknologi; Jakarta Utara; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

PT Bumi Permata Teknologi seeks a results-driven KOL Marketing Lead to build and manage creator partnerships, drive brand growth, and coordinate with digital teams in Indonesia. You will craft briefs, plan livestreams, and steer campaigns from kickoff to reporting, ensuring alignment with brand goals and maximizing GMV.

Proven experience in affiliate/endorsement campaigns, social media advertising, and data-driven decision making is essential for success in this role.

Qualifications

• Experience in planning and executing KOL campaigns with measurable impact.
• Ability to write clear and creative briefs for creators.
• Familiarity with analytics tools to monitor engagement and ROI.

Responsibilities

• Identify and connect with potential KOLs, brands in coffee, lifestyle, and sports sectors.
• Maintain creator network and coordinate with coffee machine digital/ content teams.
• Plan, execute, and report on KOL campaigns to grow brand GMV.

Skills

KOL marketing

Campaign management

TikTok Ads

Analytics

Livestream planning

Shopee campaigns

Tools

Shopee platform

TikTok

Job description

Research and connect with potential KOLs (Affiliate & Endorsement) and brands, especially within the coffee, lifestyle, and sports sectors.

Maintain a solid network of creators and coffee machine digital marketing teams, or content/digital teams.

Write clear and creative briefs for creators, ensuring brand alignment and content impact.

Strategically plan and execute KOL campaigns from kickoff to reporting to drive brand GMV and expand market reach.

Monitor campaign performance and engagement results using analytics tools; provide insights and actionable recommendations.

Collaborate on livestream planning and provide direction to creators for TikTok Ads.

Plan, implement and ensure campaigns run smoothly and can be completed on time. Analysis Brand and Increase Brand's GMV, and expand our reach. Monitor and optimize affiliate marketing initiatives to maximize ROI and effectiveness.

Experienced in operating Tiktok and Shopee or working KOL, capable of collaborating with teams for campaign purposes, and identifying current market trend.