KOL Marketing Specialist

usmile; Jawa Barat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

usmile is seeking a KOL marketing specialist to build and manage Indonesia's influencer ecosystem, leading end-to-end campaigns with a focus on scripting, briefing, QC, and performance tracking to meet brand standards. You will design content-driven strategies tailored to the Indonesian market, including messaging, formats, and storytelling approaches.

The role requires 2–4 years in KOL or digital marketing, deep knowledge of TikTok and Instagram trends, and strong cross-cultural communication,

Qualifications

• 2–4 years of experience in KOL marketing, content marketing, or digital marketing.
• Strong understanding of the Indonesian social media landscape (TikTok and Instagram), including content trends and audience behaviors.
• Excellent attention to detail and a keen eye for content quality—able to assess scripts, visuals, and messaging against brand tone and campaign goals.
• Strong communication and cross-cultural collaboration skills, with the ability to clearly articulate creative direction to KOLs and internal stakeholders.
• Self-motivated, goal-oriented, and able to manage multiple campaigns independently in a fast-paced environment.
• Proficiency in English as a working language.

Responsibilities

• Develop and manage KOL content partnerships in the Indonesian market and build a localized influencer ecosystem aligned with brand direction.
• Lead end-to-end KOL campaign execution with emphasis on scripting, briefing, QC, and performance tracking to meet brand standards.
• Design and implement content-driven KOL strategies tailored to the Indonesian market, including messaging, formats, and storytelling approaches.
• Build and maintain a KOL database with detailed content capability profiles to support creator matching.
• Review and approve KOL content to ensure alignment with brand guidelines and cultural sensitivities; monitor content performance and optimize briefing processes.

Skills

KOL marketing

Content marketing

Digital marketing

Content scripting

Briefing

Content QC

TikTok

Instagram

Audience insights

English working language

Job description

Develop and manage KOL content partnerships in the Indonesian market, building a localized influencer ecosystem that aligns with the brand's content and creative direction.

Lead end-to-end KOL campaign execution, with a strong focus on content scripting, creative briefing, content QC, and performance tracking to ensure deliverables meet brand standards.

Design and implement content-driven KOL strategies tailored to the Indonesian market, including campaign messaging, content formats, and storytelling approaches.

Build and maintain a KOL database with detailed content capability profiles (e.g., content style, audience fit, past performance) to support efficient and high-quality creator matching.

Review and approve KOL content (scripts, drafts, final posts) to ensure alignment with brand guidelines, campaign objectives, and local cultural sensitivities.Monitor content performance metrics (views, engagement, CTR, conversion), extract key learnings, and continuously optimize briefing processes and content quality.

Requirements

2–4 years of experience in KOL marketing, content marketing, or digital marketing, with hands-on experience in content scripting, briefing, and QC.Strong understanding of the Indonesian social media landscape (especially TikTok and Instagram), including content trends, platform algorithms, and audience behaviors.

Excellent attention to detail and a keen eye for content quality — able to assess scripts, visuals, and messaging against brand tone and campaign goals.Strong communication and cross-cultural collaboration skills, with the ability to clearly articulate creative direction to KOLs and internal stakeholders.

Self-motivated, goal-oriented, and able to manage multiple campaigns independently in a fast-paced environment.Proficiency in English as a working language.